About this episode
This week's show is entitled, "ABM Maximum Results on a Minimal Budget" and my guest is Mason Cosby, Director of Demand Generation at Sales Assembly.
Tune in to hear more about:
- Marketing and sales role in serving the revenue team
- Common reasons why marketing and sales don't operationally get along
- How companies can start aligning their marketing and sales teams
- Things to prioritize to drive short term impact and the building blocks for long term revenue impact
Watch the video, listen in below and/or read the transcript on the Heinz Marketing blog (Search "Cosby").
I interview the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].
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