A Tip For Survey Making

0:00Hello, Ariel. Earlier this week you gave us a tip on everything is data. Today's tip helps us collect that data. What is it? Yes. Sometimes a yes or no question is great data. Whether you are somebody who is conducting official surveys or you're just going about your day and you are gathering information, maybe it's for your job, maybe it's amongst your friends, you're trying to figure out, would you rather go to dinner? You can actually use this with your friends rather than saying what kind of food do you want for dinner tonight? You can say, do you want to get Thai food? Yes or no? You're going to get closer to your answer quicker. Ned, is there a yes or no question in your life that you like to ask? I am a big believer in eliminate common denominators to the smallest fraction possible. What I usually mean by that is the same way as I say, smallest bladder gets to decide the pee break. I'm a big believer in whoever needs something the most, let's activate that person's needs because it's not going to affect everyone else as much.

1:01So the yes or no question I often think about is if you get the sense that you're in a friend group, someone gets a little angry, it's not asking, what do you want to eat? Because now they have to be like, do you need to eat right now? Is a yes or no question that puts everyone on the right space? I think framing things around needs and around wants rather than like, well, how do you feel about? I think it just eliminates a lot of back and forth when we all know we're all being very polite about what is happening here. If you are gathering information on a product, I have one that I send out surveys to my current users all the time. An early question in the survey is always, have you used it in the last three days? Yes, no, I just need to know if you've churned and I don't need you to tell me how many days, if it's more than three, it's too many. And that's the that on that tip and Dale, so we'll catch you tomorrow. That's that.

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