A Storytelling Masterclass with Will Storr (NBI Vault)

Will Storr is the author of the dazzling books The Science of Storytelling and A Story Is a Deal, and in this episode, he tells us everything he knows about humanity’s greatest invention: story. More than just entertainment, Will argues, story is what we do and who we are. It’s how we make sense of the world, captivate, and persuade. And yet for all its power, storytelling isn’t some elusive magic trick — it’s a skill. One you can learn. Will’s here to show you how. (This episode originally aired in February 2025.) 🎧 Listen to Will’s other appearance on the podcast here 🎥 The Next Big Idea is on YouTube! You can find our episodes here 📱 Follow Rufus on LinkedIn, subscribe to our Substack, or send us an email at [email protected]. 🔗 Today's episode is sponsored by: Granola — The AI notepad with notes, actions, and memory, and no annoying meeting bots. Try it totally free for three months at granola.ai/idea IM8 — Athletes. Doctors. They all drink IM8. Get a free welcome kit, five free travel sachets, and 10% off your order when you use code NBI at im8health.com/nbi Momentous — If you want to try Momentous Signature Spec Creatine, head to livemomentous.com and use code IDEA for up to 35% off your entire first order Northwest Registered Agent — Helping small business owners and entrepreneurs launch and grow businesses for nearly 30 years. Learn more at northwestregisteredagent.com/nbifree Quince — Find your next fall favorites at quince.com/nbi. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. Shopify — It’s where you go to start your business, with everything you need already there from day one. Start your free trial at shopify.com/nbi Upwork — Find freelancers for any project. Visit upwork.com right now and post your job for free