A Slice Of... How To Be The Only (No. 32)
About this episode
How to not just be the best, but be the only brand for consumers.
Branding, is all about storytelling. It’s how you make an emotional connection with your consumer. Great stories, resonate and provide powerful recall that if crafted uniquely, can span generations.
Consumers will always buy a product because of how it makes them feel rather than based on simply what it does, or what it is.
"Don't aim to be the best, aim to be the only". Its a great quote I heard on a podcast recently by Kevin Kelly. It's a powerful statement that resonates, especially in the world of branding.
There are so many brands out there that claim to be the ‘best tasting’ or that use the 'best ingredients’ and my challenge back to these brands is that is not enough of a point of difference.
You can find our contact details below:Alan Gilbody on Linkedin:https://www.linkedin.com/in/alangilbody/Slice Design Company websitehttps://slicedesign.co.uk#packagingdesign #packdesign #packaging #branddesign #branding #design #agency #designagency #drink #food #advice
Get every episode summarized
Each time A Slice Of - Packaging Design publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from A Slice Of - Packaging Design
A Slice Of... Why your back of pack is an integral part of the design system. (N...
A Slice Of - Packaging Design
A Slice Of... Why is it important to establish a brand, rather than solely focus...
A Slice Of - Packaging Design
A Slice Of... The importance of creating a robust pack architecture (No. 39)
A Slice Of - Packaging Design
A Slice Of... The importance of colour choice for packaging design (No. 38)
A Slice Of - Packaging Design