A Slice Of... GU Plant-Based Desserts Packaging Design (No. 16)

Branding and packaging design for plant-based desserts and the issues faced by FMCG brands extending into new sectors.

The world of plant-based foods has taken a bit of a pounding over the last couple of months.

Sales and consumer interest have both waned in the face of increased prices and market saturation of products.

Has the time come to take a slightly different approach with plant-based offerings? So today we're going to talk about that giant of indulgent, desserts, GU. Each week, ‘a slice of’, will take a look at a supermarket brand and critique the pack design to find out what works, or doesn’t. What makes you desire them, or even hate them?  Importantly what makes us put them in our shopping basket! I plan to keep the podcast to around five minutes each, and I’ll include some voice message comments that have been sent through about the packs from my LinkedIn page. You can find our contact details below: Alan Gilbody on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/alangilbody/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Slice Design Company website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://slicedesign.co.uk⁠⁠⁠⁠⁠⁠⁠ #packagingdesign #packdesign #packaging #branddesign #branding #dessert #pudding #plantbased #food