businessJun 16, 202524:31pending
A New Wild West: Helping Clients Win in a Shifting Media Landscape
About this episode
Navigating a changed media environment—where the old rules no longer apply and costs continue to spiral upward—presents a scary new reality for agencies and clients both. RPA media veterans Lisa Herdman and Jim Helberg share insights about an industry in transformation and how businesses can win amid the uncertainties.
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