A Behavioral Scientist’s Guide to Buying the Perfect Holiday Gift

Scott Rick is a behavioral scientist and marketing professor at the University of Michigan’s Ross School of Business. He holds a PhD in Behavioral Decision Research from Carnegie Mellon, where he was a National Science Foundation graduate research fellow. On this week’s episode of Everyday Better, Scott joins Leah to explore the complicated role of money in relationships. He shares advice for couples who have different views on spending money, including strategies for those who hate spending and those who enjoy it too much. He also discusses the importance of gift-giving in relationships and how to use psychology to find the perfect gift this holiday season. Follow Leah Smart on LinkedIn. Follow Scott Rick on LinkedIn. To learn more about how money messes with relationships – and how you can keep it from messing with yours – check out Scott’s book Tightwads and Spendthrifts: Navigating the Money Minefield in Real Relationships.