
About this episode
When virtual assistants are on the hunt for ‘premium’ clients, it means they want to attract the ones willing to pay premium prices for premium services.
A premium client is one who won’t tell you you’re “too expensive”. They aren’t strapped for cash, but they are very much time-poor.
But premium clients have high expectations and are likely to put the quality of the service you’re providing above anything else.
They firmly believe in the 'you get what you pay for’ motto.
So, if you’re wanting to attract premium clients, you better have the nous to impress them from the get-go and meet their high expectations.
In this episode you’ll learn:
- What premium clients expect, how to attract them and keep them.
- Why money isn’t the driving factor for most premium clients.
- Which airport lounge to hang out in.
Sam + Jo xoxo
Get every episode summarized
Each time The Sam + Jo VA Show publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Sam + Jo VA Show

Ep234 The End Of An Era
The Sam + Jo VA Show

Ep233 Perimenopause: It's Not Just Mid-Life Hot Flushes (Part 2)
The Sam + Jo VA Show

Ep232 An Interview with Marianne - 2025 NZ VA Of The Year
The Sam + Jo VA Show

Ep231 When Your VA Team Falls Apart - And How To Handle It Like A Pro
The Sam + Jo VA Show