939. Why Do Customers Lie?

Ever had a customer lie to your face?

Yeah—me too.
 But what if they’re not actually lying to you...
What if they’re just trying to protect themselves?

In today’s episode, I break down a conversation I had with one of my salespeople—he asked how I keep working with a customer after I know they’re not being honest with me.

This episode will help you reframe what you’re seeing, take the emotion out of it, and stay in the pocket long enough to help your customers find the truth—on their terms.

If you work in sales, lead a team, or want to build better relationships in business and life, this one’s for you.

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