93 ⎸ The Accounting Marketing Machine with Michael King

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In this interview episode I have Michael King from the CFO Accelerator on to chat about marketing, branding, and positioning your firm.

In this episode you’ll hear:

• The importance of branding
• an exercise you can do to figure out why you’re attracting the ‘wrong’ clients
• keeping your marketing machine (examples, too!) going even when you aren’t accepting new clients
• How to manage the ChatGPT conversation with clients

Michael King is the CEO of KFE Solutions, a fractional CFO firm based in Dallas, Texas, and the founder of The CFO Accelerator, where he works with accountants and fractional CFOs who are looking to start to scale and optimize their advisory services.
 
Connect with Michael on Instagram @thecfoaccelerator

Sign up for his 5 Minute Fractional CFO Newsletter: https://www.thecfoaccelerator.com/blog

Attend the CFO Accelerator LIVE: https://www.thecfoacceleratorlive.com

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