#92Noon! 10a Hour 3/6 - Chad Greenway

0:00Every small business owner has that one moment that could have broken them, but remarkably, it didn't. Hi, I'm Ben Walter, CEO of Chase for Business, and on Season 3 of The Unshakeables, my co-host Kathleen Griffith and I are bringing you more incredible stories of overcoming the impossible. We're really proud to share that The Unshakeables is nominated for Best Branded Podcast at the 2022 I Heart Podcast Awards. Listen to The Unshakeables wherever you get your podcasts, and learn more at Chase.com slash podcast. JP Morgan Chase Bank and a member FDIC, Copyright 2026, JP Morgan Chasing Company. Lately, my friends keep asking, what I'm doing to my skin. Honestly, I didn't change my makeup. I changed my skincare. It's called Farmhouse Fresh. This award-winning fresh-grown brand is a 14-year favorite of US Spas and Beauty magazines, and celebrities agree. If you're over 40 and feel like nothing really makes a difference anymore, this does.

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3:09make yourself heard on the branch on Brian KFN TechSline. Let us know what you got to say by texting that message to 64686 that's 64686 Santa Messin' and Santa Rates Black. So how have you been, old friend? Have a great, how have you been? Great to see you. Yeah, you too. It's so great to see you. The hair's looking good. It's trim. You got a little wild last time I saw you. It's so great to see you for the first time since January 23rd, year of our Lord, 2026. Oh, how are the wife and kids? Everybody's doing great. Yeah, kids are great. Wife's doing well. I mean, she tells me she's happy. I'm not sure if that's true or not, but we don't go past that first question. No, things are great in the house. The kids are doing really well. They're just happy and healthy. We're in basketball season and towards the end of Madden's high school career here, we're counting down. Section final tonight. We're going to go home right on.

4:10Are you vetting out how gray duck will play in Nashville? Hmm, it'll do well. I don't know why. Why would I need to vet that out? Well, it will do well, but I mean, I can't imagine that you would relocate everything to Nashville and have this, have this venture you created. What is it close to a decade ago now? It's nine years. Nine years. But what we do is we just, we take the same concept and we rename it something Tennessee in. Yeah. Yeah, we get. I don't know. We can do something. We can do something. It don't matter. You know, we'll be school take the same concept down there and just expand, expand and grow. Yeah. You know, you know, Hawkinson and George Gettelib there. And maybe you can join their super special Monday night curling league. I mean, team, if you happen to really find a good athlete in there, yeah, I should join them. I should do that. Yeah. It's. I don't know when this happens. Somewhere in the last two, during the Olympics, Jared Allen joined nine to noon. We're talking about curling because like curling was on TV around the clock.

5:10Yep. And so we're talking about this new Venturi S starting in April. And any mention, you know, TJ Hawkinson and George Gettelib here, they're really close friends. And before I started thinking about, damn, are we going to trade Hawkinson to San Francisco for Mac Jones? Yeah. All right. Before I stopped thinking about that, I started thinking about that. I thought, wow, holy cow, they're both in Nashville. So and they got this curling league they play in on Monday nights. I mean, this, it's like they're, they're slowly rolling out a red carpet state by state for teen greenway. And I asked Jared Allen, you still talk to greenway, they mentioned some group chat or whatever. Yeah. And it's like, yeah, I get a feeling he might move to Nashville and he's like, yeah, I don't know about that. But I understand what you're saying. Yeah. Love, love Minnesota, Freding has given me and the, the nice part is this, as this, as a snow goes away, I just fall more in love with this state again. It's just, it's just the doldrums of January and February. You come out of this thing. Also, I think I see grass.

6:11That's amazing. Just these last couple of days, no dispensaries in Tennessee. So you don't see grass there. There you go. Another good point. Lake's going to be open probably next few weeks, where you go, waters moving. We're back at it. All right. We'll write this down just, just in case you're interested. Okay. 1858 page road, 1358 page road. It's on the outskirts of Nashville, amazing place on six acres has nine bathrooms. It's $22 million. Wait a second. I mean, I might have looked at this one before. You made a lot of money. You saved a lot of money. It's very important to you. I'm not going to say you're on the cheap side. I'll say you're on the frugal side. Hey, that's the green way of me. That's my grandpa green way. Put it in there. 1358 page road. I'm going to find a go buy this thing in Nashville. 22 million. I don't know. I don't think I'm going to afford that, but we'll just figure it out. Madden's going to be so good in Lexington. She's going to require two bedrooms, one to store the trophies. I think I might just might just have to take her money just buy this house.

7:11You getting it? I'm oh, yeah. How about that? Is that not you? I'm in. I'm in. Everybody's oh, nice. 20 to get the old world. We had to redo some. We had to redo some tapestries in this thing. There was a green in there. See for paper for mansions like that with the Victorian feel for all those looking at this thing. Right. Lines. You need these cool curtains with like the window open and spring like the Yankees pinstrap, but green. It's just terrible. And the curtains are blowing. Hey, we can just. Hey, oh gosh. Can I get rid of that one too? Yeah. What do they do here? That's a mistake. Now, you need a gray duck room. Man alive. Man. I know us two rooms. I got a couple different properties. I'll show you that are in this area that are much better. Really? Yeah. Well, we're going to have this dream a century way spent in $22 million. You got to have $22 million. Yeah, $22 million is a spend, but. Yeah, you don't know how to pull it up. Yeah, they quarterback looking for one of those side houses. Man, they're called the secondary houses on the property. Yeah. Yeah. Oh, yeah. Yeah. You're in?

8:12Everybody's a place for us to stay. Garden boy, pool boy. Whatever. Yeah. We just shirt off. No, take your shirt off real quick. Let me see. 22,000 square feet. Is that what it is? Who's going to clean that? he'll fly in and weekly. And then she'll bring a couple of cohorts. That sounds good. That's what you have to look at about these days. I mean, what the Salah cats are worth $300 million. I mean, I need to go back and just go back and play for another couple years. Well, speaking of that, unbelievable, which had Greenway, who was a first round draft pick by the Vikings in 06 played through 2016, left on the zone terms, which is cool. We have an acting general manager, who I think will be the full-time general manager once the proverbial dust clears of whom I love, but it might not even be the general manager name. It may just maybe different. And they brought this guy, this cat in named Matt Thomas, who I've never met, but talking to George Payton, general manager of the Broncos at the Combine and some other people around Thomas. It's like a bunch of teams tried to get him out of retirement the last year, year and a half, two years. And he decided that, okay, I'll come out

9:15retirement, relocate for a spell to Minnesota to help with the capitalist part. So therefore, if this guy is rolling into Brzezinski's role now, and Brzezinski rolls into another role now, I mean, if you hire somebody else, like what do you do with Brzez? Yeah, he's guys in your chair. Got to give it a job. I think the way it goes. I mean, I think I'm so excited for this next, these next, you know, two to three months, four months, whatever it is, we could just sit there after less than that. To see how this takes shape with with the guy like Brzezinski, looking at from his perspective. Yeah. And using the personnel department, the scouting department that is out in the world that every day on college campuses, looking at film, looking at kids, understanding who they are, and then relying on them, which every GM does, but how much do you rely on your own opinion over somebody else's who's pitching you a kid they love? Yeah. And maybe Brzezinski's perspective of that will be different since he's coming into this

10:15a new and fresh and different and seeing the game for 30 years. He's been around it from a different perspective. And coming into a year where we have all sorts of cap issues and financial stress. So how can we work that thing out? It's going to be really fun to see. I'm so excited for a fan base because of the fact that he's running this operation. And I think it's going to be really good. What? What if he crushes the draft? I mean, because it's what do you mean? What if he's going to be the GM and Ryan to pay him, but whatever he wants to get us to the Super Bowl every year. But X amount the last X amount of years, I don't know about you, man, but like it's been hard to pigeonhole or figure out like who's picking whom and why? Yeah. So even like in free agency. So granard and bang ginkgo splash splashy. But then you'll get people saying, well, I wasn't quacy, that was Flores. Right. Well, I mean, okay, then how come when things are terrible? It's quacy. Yeah, the GM, the GM needs to take credit for those situations because you're using all the, it's your decision, you pull the string, you make the decision, you write the contract.

11:16But all those factors are, in fact, you're talking to Flores. As you fit the scheme, he can use them. Does the money work? Like you're talking to these groups. You know, it's not like there's a schism. It's on, you're simply saying who gets the, who gets the credit and who's taking the blame? At the end of the day, the GM's going to fall, should fall to the GM every time, every time. He's the one making the final decision, taking all the cards that are on the table and saying, yep, that's the direction we're going final call. And in some cases, it works and you get extensions. In some cases, it doesn't and you get fired. But see, that's why they roll new money man in. So Brazinski's chair is full. Yep. So what are you going to do with Briz? If he doesn't stay in the current role, moving forward, that's why I think it's fate to complete. Yeah. But how, how brilliant could this be by the organization when it comes to getting credit for things, personnel wise, the work or getting slammed when things don't work? He doesn't have to have the GM tag. Yeah. I always love that. Yeah. I'm going to have a GM to rip or to praise. But we really do.

12:19Maybe it's the new model. Maybe we're creating a new model, right? And he tried that last time with Quasi. Yeah. Anyway, so go ahead. Just like positionless basketball. Yeah, positionless executives. Yeah. And that sort of worked. We had the triangle of power back in the day. And then there's a schism. And we all learned a new word back in the back in the old days of children. But I think what you bring, you bring him in because you want to take some of that load off of Brazinski to support him and what he's doing. Because now you're trying to wear these two really big hats and decisions. And you have all this stuff coming at you now, son, you're the, you're the lead on the player personnel department, the scouting department. You try to put all this all this stuff together for the draft from a new role, new perspective. Yeah. And then all of a sudden, like, you know, what's going to come down to us on draft day, I think is most interesting is like he's been in that room so many times and seeing things from different perspective. Now you're the one making the call along with maybe your head coach along with your ownership. I mean, there's a lot of factors to go into that thing. So it's going to be very interesting. Again, we have to trust that within that building, those roles have been shaken out. And they know what's going to happen on game day,

13:24on draft day. Here's who's making the decision. And here's why. And who's in those conversations? Well, I just, I just wonder, you know, looking back at Quacy because very few organizations I would assume the GM is making a selection without consulting the coach. I mean, you know, there's got to be in house responsibilities taken by the head coach, by the defense of coordinator, by the people involved that identify these individuals. I can work with that. I can make that work. And then it doesn't, there's culpability there. But, you know, I, I just wonder partly, you know, going back to they spent what, three hundred and forty-some million dollars on their roster a year ago, most in the NFL. Even if we had gone to the Super Bowl, or even if we had been a playoff team, if McCarthy looked good, we were still going to be $45 million over the cap. So just even take like the drafts out of it. And again, that collaboration or however the heck it looked or worked in there. We were always going to have to go, oh my God, Brian O'Neill's last year of his deal, he's 23 on the cap. Derisaw 22, Jonathan Grinard 22, Hargrave 21. This was always going to be a

14:30complete financial rats nest and a mass exodus. So even taking the draft out of it, part of me is thinking, yeah, the general manager was let go because he made a complete disastrous mess of this team financially. That regardless of last season's outcome, there were going to be the mass exodus that we're seeing now. I think the one, the one caveat to that is then where does the Jonas fall on the financial decisions? Because at the end of the day, when you talk about Przenzki, that's the role that, you know, at least as an outsider who doesn't understand the day-to-day what he does, he's in that position to help manage this thing to get to the right spot. So clearly it's GM down making decision. We're going this direction, Rob, make it work. You try to make it work and now you get your cap in a tough situation. You're in a bind. Now it's about fixed at time. A lot of this stuff is done just because you look at what the Bears are sitting. Well, when you got a young quarterback who's really good, you're not spending 50, 60 million dollars a year in a quarterback, it allows you to make these decisions in free agency that is just different. We are in that

15:31position but we went and spent the money in these other directions, didn't necessarily work out. Now we're going to find that new direction. This is a turning point in the organization with a really good roster and this isn't an overhaul, but there's got to be some hard decisions to be made. Let me, let me set this up with some, some qualifiers, okay? These are feelings hurt, avoidance qualifiers. This is in no way to say Qasey Adofo Menta was not this person. This is in no way to say Ryan Grigson at all. Others with the program are not this person. All right, here we go. Three two. So the face of the franchise, I guess you could say is Justin Jefferson, but Kevin O'Connell is also a major major piece in this equation. And you know Rob, every bit as well, if not better than me, Brazinski. If there's anybody who at any time, because O'Connell is extremely well respected former coach of the year as one dramatically more than he's lost, we all know all the stories. Got to want to play off Camel thing.

16:35Too much is give him much is expectable thing. But nobody including Andy Reed, Bill Bellichek, Vince Lombardi or Tom Landry have made every decision the right way, okay? So if there's anybody in that building who has the ability in friendly, friendly fire or friendship like fashion to say, Kale, let's chat about this real quick. You know, why? Why? What do you think? And go back and forth in non-confrontational fashion like dogs, a man's best friend. It's this guy Brazinski and I think that matters. Yeah, it does matter in his personality. Because he's been here for so many different coaches and so many different now owners as well, is you have, you have this perspective of the long, the long play of I've done this and seen this and have all these relationships and connections and that matters because Kale sees looking at Brazinski to say I can trust this guy and we can work together and I think that matters. That trust is going to be and I don't think he's overmatched. I don't. Yeah, yeah, right. No, I mean,

17:35and I think the perspective he brings from the cap side is going to be unique in a say of, hey, this really hurts us or this really helps us. Here's why, you know, although you like player X, Y or Z, here's a position that puts us in now in three years, etc. That to me, it's about his professionalism, his ability to work with guys, his personality. That is the number one reason why this will work. I've been, I've been excited to ask you this question for about a month because I've asked Pete and I've asked Ben. You're the, you're the only one of the trifecta, not to, not to have faced the fire of this question. Oh boy. Did Brazinski ever squeeze you on deals while you were here? I always love that. Unbelievable. Did he ever, I was squeezing you. Did he ever, you remember the day I came in here when he asked me to squeeze out some cash on that, that I was making too much money. Wanted me to take a pay cut. Thank you. I was in her boy, Zimmer came in. Now you're going to get me all fired up. I just want to earn your boy, so I squeezed you. And he does it in a way where he loves you. He loves you, but he's going to squeeze you because he's just got to do it. And you know what? And that came

18:37a decision where the coach comes in and says, hey, do we need, do we need to pay this to this guy because what are we getting from him? I'm not, I'm not saying, I'm not saying Zimmer said that. Yeah. I just don't know any other way it could have went down. Yeah. And, and I love, I love playing for coach Zimmer, but he came in. He said, hey, this is my team. Here's where the money's going to go. I'm not sure the personnel, not sure if Chad's going to fit into this system. Can he make changes? And I had a, you know, and you say, hey, you know what? I'll bet on myself. I'll take the pay cut. And I got all the, I got all the, I got scooped out the chips eventually. He took me an extra year. You got squeezed. And, but I end up getting, you know, the biggest win there was to be able to retire a Viking play 11 years and end and still get the chips they owed me in my eleventh year. So I got those dollars back. So what you're saying is you got over on Brazinski when he thought he was squeezing. No, he definitely got to win. I mean, you can't, he can't take that. He's the best. He's the best. And, and he, versus, and I sat down with him at the con bomb for a 25 minute interview. And like when I started, I just started laughing. Yeah. I'm like, why am I laughing? Oh, because I've known you 27 years, you're the bomb. You're great to

19:40private. You can be trusted. You're not a back talker. You're not a bleep talker, which is rare in this day and age. And you're the type that can be talked to about professional and personal stuff. And, and the heart, you could just feel the heart. And I'm like, all of that's between Pete and I and I'm like, damn. Yeah. So you got to like the GM role here. Man, this is cool. Yeah. I think he's not, you know, he's, he's coming from, from a professional standpoint of I'm not trying to climb to something else. I, I want to be here. I'm, you know, we'll call it content. I'm happy to be here. I want this organization to win. I'm all in. I'm not looking for like this is, if I do well, I can go get this job or if I do well, I can go get that job or get this, these dollars, like it's not about that. Agreed. It's about doing really good in this role because I love this organization team in city and state and, and, and the fan base. Um, and I think that, that matters a lot, but he's, he's also, which we haven't said he's extremely smart. And, but he can articulate that and he can use that. And I think that's the most important part. And then he's calm. He's, he's been there

20:43done that. Yeah. He knows everybody's trusted. Yeah. Love it. Love it. What, uh, what if, what if Rizinski and staff nail the draft and like, when they nail the draft, when they nail the draft and the players help immediately. And they win markedly more than last year. And he rolls into Matt Thomas's office, looking for a reason to get squeezed. I always say, I would love to do that. I hope I get invited to that, that meeting just to squeeze him. Liever didn't get squeezed. Liever is, accordingly. Of course he did. Yeah. Look at him. Got everything you wanted. Guys, it looks like that. Whatever they want all the time. Holy cow checkering way, uh, checkering way of courtesy of Gray Duck vodka and spirits, uh, from the rumor mill. If, um, and, and, you know, these, these are reliable people tweeting this and, um, reporting on it. If, uh, Alan and Hargrave indeed are released, uh, then I'm guessing they feel certain that the Vikings would feel certain they can get what they want in the draft. Or, and this is weird to say because everybody's like searching for the best new three technique,

21:47like the three techniques and defensive tackles have kind of become the new quarterback and free agency in the draft. However, with the way the Minnesota Vikings run defense is deemphasizing the defensive line due to the way Flores calls a game. And, and, and the reason I say that is because some, Nordo and I talked about it yesterday. Somebody tweeted, I have no idea who this Marcello was or whatever his name was. Like, if you're a defensive tackle in a, like defensive tackles, defensive linemen, they don't flourish or it's not super important in a Brian Flores defense. Jaybon Hargrave retweeted the tweet. Hmm. I'm like, damn, is that really him? Wow. So, you know, on his way out, you know, he kind of offered up a shot there saying, hey, you're right with what you're saying. So like deemphasizing defensive line, even though you got Jaylon Redmond and stuff. What do you think? Yeah, I think when you look at that, you look at our season and you could, you might be able to say that from a past perspective, a past rush

22:49perspective, because you bring in pressure, guys are unable to go four across and pin their ears back and go get a rush. You're trying to get creative. You're trying to send a safe. You're trying to send a back. You're dropping defensive linemen in the coverage. Then we check those run stop it stats and the fact that that gutted our season this year. Good point. It gutted our season from a standpoint of we couldn't stop the run. We can't beat Atlanta because we can't stop the run. We can't win certain games that we had to have looking back a game away from the playoffs. You go get two of those back as we can stop the run game and tell me it doesn't matter to have defensive line, right? And because you're not putting up the splash, I'm going to get 14, 15 sacks. Yeah. There's there's multiple ways to play defensive line and be really good at it. Check, you know, check the Williams wall, right? Check these really good into your defensive linemen, check the linball hungry, like our ability to stop the run and make quarterbacks beat us in a certain direction. It'll lead now. Yeah. That is now emphasizing the run game more so than it's been emphasized in 20 plus years. Good point. We better get that thing short up because if we don't, we're going to have a problem. And to me, that's where defensive line is a priority. Now,

23:50what does that defensive line want to do? He wants to get sacks because guess what? That's where the dollars come. And it's all in that. And that's with that big free agent contract. Go get double digits sacks a couple of years in a row. Boom. You don't get a 30 million piece. I mean, it's the way it goes these days. So I understand where hardgages coming from from the retweet of, hey, yes, I want to get I want to get more. But reality is our personnel. We have to worry about, can we stop people? Yeah. And last year we didn't do it enough. Later in the year, of course, we got to go on, but we can't have that gap in the middle. Let me close with this with JJ McCarthy is what's what's low key frustrating me through all of the loud free agent quarterback noise. I and others are hearing and enduring because free agency officially begins Monday is I and others have stopped focusing on McCarthy and an expected plan to help that investment grow mature and improve. Presensky told Pete and I had the combine. He feels some some of the criticism of McCarthy is too harsh and unfair. So I mean like JJ McCarthy's name is just completely lost

24:54in this old equation. Yeah. I think you have to remember that this kid is a is a rookie in games played still to this point. He's a rookie like middle of his rookie season towards you know three quarters the way through. So you have to give him that and you have to be able to be be patient enough to understand that. Now it's about how do you bring him to that next phase of his career? Who do you bring in to help along with that? That's not going to either threaten right or say hey you're going to sit because we can get this guy for a year. You're going to watch. I don't know what that conversation is like. I'm not sure what the competition is going to be like I'm not sure what the direction we're going to go, but we need a plan and a and go after the guy who gets us that plan to work. Yeah. Don't give up on this when the guys in the middle of his rookie year. And I think that's one thing is fans. You got to be patient and you got to focus on the actual we want something so bad, but the reality is is these other quarterbacks are sitting and waiting and going out and playing or they have a really good rookie year and they have a sophomore slump or phone next comes and has an okay rookie year and come back the second year really strong like

25:56it hasn't been just show up just ball. Yeah. And gotta give him more time. Great seeing you. Good to see you. We're just seeing you Friday after Friday after Friday after Friday. Best of luck with the with the basketball this evening. Thank you. God bless you. We didn't talk. We didn't talk high school hockey one time. How do you like and why? I mean, I mean, I'm just I don't I'm not a hockey guy. Basketball guy, but this thing we have here is so special and awesome. And the I'm looking at the the the double a you got Tonka rose mount. But then you got more heavy dina in the final four. She got more heavy dina Tonka three of the blue bloods of the blue bloods left. Very excited to see what's going to happen in the double a and yeah. And and you know, I'm kind of a you know, my our farms in Delano some kind of a Delano fan. Yeah, they're in a semi finals in the class A. So I'm gonna fire it up. I love it. We can't wait to watch. Yeah. So of course you'll go to Grand Casino arena and watch all of it. This is a ball, I think. You don't cut you don't cross the river. You got basketball. I mean, I got basketball tonight. Go Wildcats as the next level goes. Thank you, bud. Thank you.

26:58Cheg Greenway weekly nine to noon with the Friday football fees. Second after the presentations around the corner, you're listening. Lately, my friends keep asking what I'm doing to my skin. Honestly, I didn't change my makeup. I changed my skincare. It's called Farmhouse Fresh. This award-winning fresh grown brand is a 14 year favorite of US spas and beauty magazines and celebrities agree. If you're over 40 and feel like nothing really makes a difference anymore, this does. My skin looks brighter, smoother. And yes, people notice get the Farmhouse Fresh skincare glow. Go to FarmhouseFreshSkinCare.com. Time only price and participation may vary cannot be combined with any other offer,

28:01single item at regular price. What if your soda actually did something for you? Introducing Skypop Protein Soda. Skypop Protein Soda has 10 grams of complete protein, zero sugar and real delicious soda taste. Skypop Protein Soda. Reach for the sky. Get your Skypop Protein Soda now at Target. Before you begin your road trip, ask yourself, do you really need five full suitcases? With the 2026 Kia Sportage X Pro's class leading cargo space, you'll have room for what you need. Find out more at your local Kia dealer today. Keep the adventure going. Kia, movement that inspires. Call 800-333-4K for details. Always drive safely and obey all traffic laws. Compare some space on second-row legroom and cargo space behind second-row seats in the subcompact SUV class according to Kia's segmentation as of October 2025. You know what I can really go for right now? Literally anything that comes in a McDonald's carton, wrapper or bag or a McDonald's cup. Yes, any of those items you do it.

29:05We've got your cravings covered. Now, stop in for the flaky filet of fish, the crispy snack wrap or a large fries for just $2.99. Limited time only, price and participation may vary. Cannot be combined with any other offer. Hey, I was just in guard. Meet sauce, max, Parker and Halvy at Hot House are bracket, bash, watch parties. They're going to be going on March 19th and 20th. Catch the games and score giveaways like 65-inch TVs both days. Get the details KFAN.com keyword calendar about does some hardcore football sat down and a chat at this morning with football and mortality Peter King. I had nine questions in front of me to hit Peter with. And his answers were so thoughtful

30:05and vain opening that we broke this bad boy up into two segments. And with this one, I asked him about the NFL getting together with gambling sites. And I asked him, is it a non starter for you PK or does it bother you? bothers me tremendously. You know, it was eight years ago that Roger Goodell spoke about gambling like it was like it was COVID, you know, like it was the scourge of professional sports. And now they invited into the living room and have it sit at the dining room table with them. And they're willing partner with all these gambling companies. Look, the NFL is a bastion of greed period. There's no way anybody can convince me of anything otherwise. And so the NFL will say that, well, you know, look, you know, gambling now is legal in whatever 39 states. I don't know

31:12how many it is. So, you know, we are going to go into business with a lot of these gambling companies. I get it. But to me, there's so many examples when you watch games on Sunday of the NFL selling its sold to these companies. And I just, I don't like it. And I just think in a few years, we're going to see hundreds, hundreds, thousands, maybe even hundreds of thousands of lives ruined by sports gambling. And I think it's, I think it's wrong. And I think the NFL could and should have a conscience about it. Peter King, a very pointed commentary on gambling in the NFL. Thank you for that. Are there other facets of the current NFL Peter that trouble you? I mean, I think the biggest one is the NFL trying to go to an 18th game. You know, the NFL will pat itself on the back over and over time after time day after day.

32:18We are doing so much for health and safety. Well, if you're doing so much for health and safety in 2021, you asked all of your best players to play 6% more snaps. So in other words, a 6% more of a chance for a guy to get a serious injury. And now you want to add an 18th game, okay? That's going to add 6% more. So in other words, over the last five years, if they add, whenever they add the 18th game, it's a free train rolling down the tracks. It's almost certainly going to happen. If they do that, that'll mean that in the span of a couple of years, a game that is already incredibly injurious is going to get 12% is going to subject its players to 12% more risk of getting injured. That bothers me a lot. It's like it nothing is enough. After they get 18, I will guarantee you that someone in the NFL is going to start planting the seeds. We ought to

33:23play 20 games. Paul, you see this game. You see guys get carted off week after week after week. You see guys getting CTE in this game and dying young and all this. Look, I think football is a great game. But I think at some point, someone has to stand up and say, enough is enough. We need to appreciate the game as it is right now and stop trying to continually, you know, instead of saying, hey, we make 25 billion now. Let's set a goal to make 35 in the next 10 years. Can the NFL do it? Probably. But at what cost? I mean, look, somebody in the players union has to stand up and say, we are not going to do it. They have to campaign for it. A big star has to stand up and say, we are not going to accept the playing of an 18th game. If it means that

34:28you're going to lock us out or do whatever, go ahead and do it. See how long that does. Anyway, whatever. All right. So just a couple more here, PK Peter King, nine to noom. So off what you just said about, about, you know, take it to squeezing everything out of the metaphorical turnip that you can get. The the NFL going international. I remember. I love that. Okay. Well, it continues to expand. I mean, we now have games in Madrid and Australia coming up this year. But see, I remember my first experience calling a Vikings game in England was at Wembley when Everson Griffin toppled Big Ben and sacked Ben Rothlesberger to win the game. And I talked to you after that game right when we got back and and and you you were loving the NFL going international. In fact, the the first regular season game was in 2005 in Mexico City. So this international flavor does it make 40 years of the game your book?

35:29It does. I would have liked to have written more on it, but I wrote I went to the two first two Germany games. I went to see Brady against the Seahawks in 22 and I went to see my homes against Miami in 23. And I love it because Paul, I'm telling you when you go over there and you see how many people in these countries absolutely love the NFL. I can't speak for Madrid. I hear it's pretty tepid there, but there are countries, England, Ireland, Germany. Germany is not for the NFL. Why wouldn't you want to develop that? I mean, you know, quite honestly, Pete Carroll, after that game against the the Patriot, the Bucks in 22, he said that and they had a nine hour flight to the game. He said, I hope they schedule us here next year. I mean, the teams, I think the teams will complain about the logistics and the length of the flight and all that stuff.

36:32But most teams, I think most teams really enjoy the experience. And I know that that, you know, you can do things about the buy being after this game. You can do things. You can arrange it so that it isn't going to be really terrible for the bodies. Now, let's see what happens in Australia. The only thing I would say about Australia, and yes, that's a, it's a 15 hour flight. That's, that's awful. I get it. But the one thing I fought for the Rams and the Niners, but I would just say one thing about that. They're going to probably play that game on Wednesday. Nobody, nobody plays in training camp. So in other words, those two teams are probably going to go to Australia five or six days before the game. They're going to practice over there. They're going to play this game. They're going to come back. They'll get back to the West Coast.

37:34And let's say Friday morning. Okay. They'll have Friday, Saturday, Sunday, Monday, and maybe Tuesday off. And then they'll prepare for the next game. I just don't think that that is the incredible hardship. Right. But some people will make it out to be. It's like when the Friday night game happened in Breville and Green Bay and Kansas City had eight hour flights after the game. Yeah. It's a long flight. It's borderline, whatever torturous, whatever the right word is. But it's bad. But you also get in Saturday, Saturday morning, Saturday noon. And you have Sunday, Monday, Tuesday plus half of Saturday off. So I don't think the travels should be the reason why anybody gets down on a plus. It allows for people who love football that 930 Sunday morning window on the East Coast, 830 in the Twin Cities to have an extra game. If you don't want to watch it, if you're going to

38:35church, you're doing whatever, you don't watch it. Right. You wouldn't most of those games wouldn't be national games anyway. They just be part of the the the noon 1 p.m. package, you know, on either Fox or CBS. All right. Last one here. And and thank you very much for for for the extended time, Peter. Peter King at Peter underscore King via X. Lastly, the book is called the game. It's going to come out in October. We'll have Peter back on the 9 to noon show close to the book release. But if you like these stories and or shall I say, if you love these stories and 9 to noon, you're truly in Nordo. And a lot of people listening now, we can tell by the the text machine are really enjoying these stories. Go to www. Norton.com, www. Norton.com pre order the book called the game. Last one, Peter's access to the best of the best in the history of the NFL is unprecedented. And that's not a hyperbolic statement. I mean, there there are age old journalists

39:40who would say the same thing. What what are some keys to earning that trust Peter and sustaining it for multiple decades? I mean, the biggest key for me was working for sports illustrated. Look, in 1989, when I went to Si, I remember it in 90 or 91, I walked into the Cowboys locker room on a Friday afternoon and Michael Irvin yelled, hey, we're in a sports illustrated game this week. And, you know, so that was a big deal. Okay, in those days, and that was the good fortune, covering a game for sports illustrated was bigger than if anybody for me, SPN, other than probably Chris Berman showed up and he didn't cover games really. But and so that is that was a huge factor because if you could, you know, Deon Sanders, why did I get close to Deon Sanders? Because he knew I could put

40:42him on the cover of sports illustrated. Not me, but, you know, I could do stories that would land him on the cover of sports illustrated. And so, you know, that's why I think that's the number one reason, the fact that sports illustrated allowed it. But I think the next reason was even when sports illustrated importance and significance started to diminish, let's say, you know, 2008, 10, 12, whatever. I think I had the kind of relationships with people, veteran people in the game. You might look at old geez, what about how do you get in a room with Andy Reed for 15 minutes alone after the Super Bowl in 22 and 23? And I will say, well, I spent a week with the Green Bay Packers documenting a week in the life of a football team in 1995. And Andy Reed was a tight-ends coach.

41:46And we talked, I didn't know who he was, but I had never met him. And he started talking about, wow, I always kind of wanted to do that job. I wanted to be Dr. Z. When I went to Brigham Young, I wrote a column for the school paper. And that's what he really wanted to do. So, in other words, over the years, Andy Reed would make time for me because he loved talking to SI. And even after that ended, he would, he'd make time. And so, that really Paul, I am the beneficiary of an awful lot of good fortune plus. I was just one of those guys who, not that I wouldn't take no for an answer. I've taken no for an answer a lot of times, but I've always asked the question. Okay, N-D-N. I'm good with that. N-E-X-T. I loved it. He's football in mortality. Nick Falino, though, news do Nord is now- Lately, my friends keep asking, what I'm doing to my skin. Honestly, I didn't change my makeup.

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45:05News to Nord is brought to you by Vecacino, a Canterbury Park Canterbury Park.com. You're feeling the felt each and every day, poker, blackjack, and table games. You're also having tips and chips. Just having a great time. It's a family affair, of course, during live racing season. So many events live music. It's a blast in Chocope, specifically at Vecacino at Canterbury Park, Canterbury Park.com. We mentioned it earlier in the show. It's NHL trade deadline today. I think until 2 p.m. Central time and the wild last night, they added a right shot depth defense min by the name of Jeff P. Trees, 38 years old, long career, most recently with the Florida Panthers. So that was last night. And then this morning, Bobby Brank, Minnetonkas, somebody on the text line city may have grown up in Bemidji as well. I know it's Minnesota, though, for Bobby Brank, want to title with the Minnetonkas skippers. He's 24 years old. And he was most recently with the Philadelphia Flyers as he is now a member of the Minnesota wild.

46:05So yeah, Bobby Brank in the mix. And now this one's fresh, hot off the press, looking for more intel on this. I don't know what the wild gave up to get him. But we have a family reunion here in Minnesota, specifically St. Paul as Nick Folino. Yeah. Whether it was long time with the blue jackets, I think he was an Ottawa. He's played nearly 1300 games in his career, the elder Folino. Of course, Marcus's older brother, Nick Folino coming from the black hawks to St. Paul, that courtesy of Russo radio. That's just within the last two or three minutes. So Minnesota wild fans. Again, leading up to the trade deadline at 2 p.m. You're just doom scrolling and just mashing on that refreshed button on your timeline. Give me Stamcoast. Give me Tro check. Give me XYZ player. Well, how about Nick Folino? Nick Folino, 38 years old, now a member of the Minnesota wild. It seems fair to say those in the Tro check covenant, hoping Valson Tro check,

47:08who was a healthy scratch, roster management scratch by the Rangers last night would come here. I just really don't see any way that'll happen now with all these deals. Now at at Russo hockey via X elite follow all the time, but specifically today. As Nordo just said, he tweeted an hour ago, wild acquire, winger Bobby Brink, send prospect David Year check to the flyers. Yeah. And, but right, right above that, Eric Johnson, St. Louis Park native, I believe. I spent nearly 20 years in the NHL. He's an analyst for I think ESPN now. But Minnesota former Colorado avalanche Eric Johnson. Okay. Yeah. For sure. Eric Johnson tweeted, great move by the wild. I played with Bobby Brink and he's underrated. Defensive game has improved a ton. Can trust him on both ends of the rank. Great kid. Then Russo comes back. I know a lot was made

48:12when John Torturella scratched Bobby Brink in Minnesota a few years ago. Where he's from. But from what I gather, Torts loved Brink and Feltie became a true pro. And that Garen slash Keller her talked to Torturella a lot about Brink at the Olympics. Not like I know Torturella, but doesn't that sound like a Torts move? Yeah. Bobby Brink excited to play at what was the XL Energy Center at home town. I'm state. Torts is like not. You're in the press box that I'd rather. Well, it reminds me of when Kurt Rambus coached the Minnesota Timberwolves. And their, their first round pick was Kevin Love. And everybody was at the season opener to see Kevin Love against the Sacramento Kings. And for whatever the reason, Rambus didn't start him. Like why? I mean, holy cow. Russo at Russo hockey also tweets. Brink is hustling to Las Vegas. And the anticipation is he'll make his Minnesota wild debut tonight

49:19against the Golden Knights. That one's on KFA in with with O'Donnell Budsy and Alex Daylock. Then there's this for Russo to repost a tweet from somebody named Dom with about 100,000 followers. I think he covers hockey on the national level for the athletic. For him to repost this indicates that he's a deep believer. And the repost from this Dom with the athletic love this trade for Minnesota. Bobby Brink is a sneaky good ad that fits their ever present defensive identity. Not a year of check believer writes Dom. Then he has some year of check Bobby Brink comps. But the this elite hockey mind writing sneaky good ad that fits their ever present defensive identity plays into what you discussed two days ago. And I brought up in the opening segment yesterday with the LePante chat. Yeah. Where I really, really enjoyed Anthony

50:23dissecting the victory over the Tampa Bay Lightning, which by the way lost again last night. And the team's completely reeling. And he talked about the defensive identity of this team and winning in the postseason. Now you get a lead hockey mind saying, brink, Bobby Brink, I got all his albums. Good ad fitting the defensive identity. I mean, Billy G's playing fast right now man, holy cow. Well, so we would call ourselves the love covenant. And for years, the the program that follows us, the grum, they would call themselves the tough love covenant. The reason I bring that up is for the Friday football feast, three to six, 30, the football beast. Exactly. But Brandon Maleski, producer, common man program. You mentioned sneaky good ad and all of these things. And I mean, let's get pumped up for Bobby Brink here. Ten of bees in the lead hockey mind. But he did write bought year at check for a first, second, third and fourth and sold him for a

51:24third line, winger. Okay. Yuck. All right. That was from 10, oh, about an hour ago. Okay. Well, I mean, he and others can choose to dwell. And if they want to, that's great. Because clearly, it did not work out for the haul that was given as we discussed a little while ago. There are one or two ways to look at it. You can either move for something that you are absolutely dead set to make work. Okay. And this doesn't look great. And it seems to be getting worse, but dammit. I can't be wrong. And I can't face this public scrutiny or scrutiny from Mr. Leopold, the owner. So we're going to make this work. Or you can recognize. I struck out. Yeah. And it's time to get out and move on. So yeah, I mean, that's I'm with respect. This low hanging fruit right there. The, so the trade deadline is it too. Also, Russo, you mentioned some of his posts on X. He noted that it was future considerations that the wild sent to Chicago.

52:26He put in parentheses, AKA nothing. Wow. So this is actually, I mean, you effectively got Nick fullino for free. So we still have just over three hours, three hours and 30 seconds for Bill Garan to continue making moves if he is so apt to do so. And then the trade deadline will be complete. And the wild roster for the most part will be complete. When I say or I've said before, Michael Russo is the preeminent beat rider for any sport. And, and really he is the most detailed, bold, dog-ish, hardworking beat rider that I've ever come across in my life. And that goes all the way back to to when I wrote for the Pasadena star news 89 to 93. And this is another example. Why? It's Russo tweeted 40 minutes ago. I mean, look at the depths of this. Now, John Roblooski. It's Robleski. Robleski was the coach of the Olympic team, yeah. The ladies, right? Yes. Okay. Yeah. That's right. Okay. So Russo tweets, not that they'll

53:32necessarily play together. But John Roblooski told me Bobby Brink and Matt Baldi had quote, unreal chemistry. And quote, at the 2019 under 18s, and he'll quote, thrive under Heinzi. And quote, I mean, it's 2019 to 2026. So, okay. But I mean, still to, to have that in your back pocket to drop on a day like this, I'm giving you Covenant Clashman because that's just next level right there. He just never stops. And so, I mean, you're, you might as well just do it then shouldn't you pay? You got Caprizov, Hartman and Zuki at your top line, second line, Erickson Eck, Matt Baldi, and Minnetalk is fine as Bobby Brink on the two line. Then you get the Krem line back together with year off, Trenon and Tara Senko. You think Bartley thought we meant 11 a.m. Pacific?

54:34I mean, he's an actor. So he might still be a Los Angeles time. So I did text, I did text the Hollywood superstar that is Adam Bartley. He's here actually. So yeah, just within the last two minutes, so let's pause and let's bring in Mr. Bartley and get his thoughts on Bobby Brink to the Minnesota wild now news, Janore 13 minutes long for those who just tuned in NHL trade deadline day. Your wild has been active. Just give us a quick little recap from P3 dishing it to whomever. Yeah. To Felina, Felina, the whole thing. Well, that one's free, Johnny. You could have that one for free, Budsy. Well, remember Kyler, the creator. That's what I call him. That's what I call him when we play the cards. He's Kyler, the creator. And you're going to have to dust that off starting on Wednesday. I'm ready. I have seen so many videos, by the way, of people like on social media. Hey, Kyler's welcome to Minnesota.

55:35It's just some kid walk. Yeah. So Kyler Murray outside of Valley fair today, they show this three-foot kid looking through a chain link fence and a bumper car bit that's not open. Let Kyler ride. Come on guys. Depth defenseman elder statesman, Jeff P3. That was last evening. I believe coming from the Panthers, he's going to join the team in Vegas and then Bobby Brink, the 24-year-old Minnesotan from the flyers. He's here in exchange for Eurocheck. And then Nick Felino, Marcus's older brother is now joining the wild from Chicago for quote unquote future considerations, i.e. little freebie in a chance for Felino to taste the postseason again. That's news. Denard, excellent work. Adam Bartley, Minnesota Vikings fan and Minnesotan and also big time actor. Adam Bartley joins nine to noon in studio to chat about a bunch of things around the corner. You're listening to KFA and good morning.

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57:40Effect marketplace, the picture podcast and everything you expect from the Black Effect podcast festival. Take us around tail right now. Go get your that blackeffect.com slash podcast festival. Don't play yourself, okay? Pull up. Next Monday, our 2026 iHeart podcast awards are happening live in South by Southwest. Just the biggest night in podcasting. We'll honor the very best in podcasting from the past year and celebrate the most innovative talent and creators in the industry. And the winner is creativity, knowledge and passion will all be on full display. Thank you so much iHeart Radio. Thank you to all the other nominees. You guys are awesome. Watch live next Monday at 8 p.m. Eastern 5 p.m. Pacific free at beeps.com or the beeps app. I'm Amanda Knox. And in the new podcast doubt the case of Lucy Letby, we unpack the story of an unimaginable tragedy that gripped the UK in 2023. But what if we didn't get the whole story? Out of this thing makes it first. The moment you look at the whole picture, the case collapsed.

58:43What if the truth was disguised by a story we chose to believe? Oh my god, I think she might be innocent. Listen to doubt the case of Lucy Letby on the iHeart Radio app, Apple podcasts, or wherever you get your podcasts. Before you begin your road trip, ask yourself, do you really need five full suitcases? With the 2026 Kia Sportage X Pro's class leading cargo space, you'll have room for what you need. Find out more at your local Kia dealer today. Keep the adventure going. Kia, movement that inspires. Call 800-333-4. Kia for details. Always drive safely and obey all traffic laws. Comparisons based on second-row legroom and cargo space behind second-row seats in the sub-compact SUV class according to Kia segmentation as of October 2025.