92. How He Went from Failure to a $12 Million Business

Pony Express Studio is a company built by makers, for makers. That concept has driven their success, to the tune of $3.5M in annual recurring revenue. Founder Thibault Louis-Lucas shares insider insights on how to launch a startup with this kind of potential in today’s episode. 

Thibault didn’t hit on this 7-figure startup idea right away. He launched 9 other products that failed before he found success with Pony Express Studio. He’s also worked as a web developer and the CTO of a marketing automation company. He’ll share how these past experiences (and failures) helped him find success with tools like Tweet Hunter, Taplio, and ProductLift.

As an active maker, Thibault is an expert in how to launch a product. We’ll find out how he designs and builds the products for Pony Express, how he markets them once they’re launched, and the metrics he tracks after launch to gauge its success. Anyone who wants to bring a new product to market the right way will want to hear Thibault’s story and advice!

Resources:

• https://bit.ly/4hnkr5N Join UpFlip Academy to start your own business today
• Pony Express Studio - Learn more about Pony Express Studio on their website

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For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!