About this episode
What better way to wrap up the year than with something sweet? In this episode, we sit down with Darren, co-founder of Sugar Mama Lah, the halal tiramisu brand that went from a home-based hustle to a full-fledged storefront. Darren opens up about the “thick skin” mindset behind his success, from live streaming to unconventional marketing, and drops a surprising truth: many kunafa desserts in Singapore use colouring that isn’t halal-certified.
(02:05) What is assorted tiramisu?
(04:50) Home-based to storefront
(11:35) Challenges of being halal-certified
(20:45) Importance of live streaming
(22:55) Meaning behind Sugar Mama Lah
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