81: Steve Gordon | Escape from Obscurity

Why “obscurity” is the real enemy in business

An old friend once told me there are two types of prospects…

The ones you know, and…

The ones you don’t know.

While that’s trite and true, I think it’s better said this way…

There are prospects that know you, what you do, and when to call you…

And ones that don’t know you exist.

The fundamental problem in business is figuring out how to move people from “don’t know you exist” to “know when to call.”

That’s the escape from obscurity.

And, if we’re honest, very few businesses make it out of obscurity.

They don’t die. They stay in business (often for decades), but never reach their potential.

They stay “the best-kept secret” in their market.

Today’s episode begins a 2-part deep dive into creating your own escape plan from obscurity.

Listen now...

-Steve Gordon

P.S. We’ve created a new mini-site where we’ve published our blueprint for escaping obscurity. Check it out at sellingprofessionalservices.com