#801: Why the Best Marketer Wins, Not the Best Agent with Alex Piech

A Fan-Favorite Rebroadcast: This episode is a rebroadcast of one of our fan-favorite conversations — originally released as Episode 661. We're bringing it back because the strategies Alex Piech shares are just as relevant today as they were then. In this episode, John Kitchens sits down with Alex Piech, a top-producing agent with EXP Realty in the highly competitive Dallas-Fort Worth market, for a wide-ranging conversation on what it actually takes to build consistent, predictable business in real estate right now. Alex breaks down his four core lead sources, why "the best marketer wins, not the best real estate agent," and the two metrics every agent should be tracking to turn their year around. Key Topics Covered: Mindset & Consistency — Why real estate rewards delayed gratification, and how to stay the course through 100 conversations before judging a lead source. - What's Working Now — Alex's top four lead sources: YouTube content, geographic farming, expireds, and Google PPC — and why doubling down beats chasing shiny objects. - Dominating a Geographic Farm — The multi-touch system behind Alex's neighborhood dominance: email opt-ins, quarterly market updates, postcards, and genuine community presence. - The Fake Agent Study — A real marketing experiment where a fictitious agent captured 82% top-of-mind market share in a neighborhood using nothing but consistent postcards. - Adapting to the Market — Why agents pricing off old comps are getting burned by rate swings, and how the agents thriving right now are the ones who've adjusted their approach. - The Two Metrics That Matter — Why conversations and appointments are the only numbers that really move the needle, and how to reverse-engineer your year from them. - Targeting Motivated Sellers — How to work expireds, relocation buyers, and absentee owners using the Frank Kern hook formula and a "have to move" mindset. - Creative Open House Strategy — The $700 taco truck play that turns one listing into a neighborhood-wide buzz event. "The best marketer wins, not the best real estate agent." — Alex Piech Connect With Us: Want to build a 7-figure real estate business? Join John Kitchens every Thursday at 11:00 AM Eastern for a live training on how to make the right hire and free up 15+ hours a week — save your seat at 7FigureBP.com. Ready for a deeper look at your business? Book a 7 Figure Audit at 7figurecall.com. Follow us: Instagram @johnkitchenscoach · LinkedIn @johnkitchenscoach · Facebook @johnkitchenscoach

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