#8: Greenwashing and greenhushing, with Something Green

Our last guest of this series is Mona Jensen, founder of Something Green. Mona helps climate-conscious companies with their marketing and comms, and teaches workshops on how to comply with the new EU regulation on greenwashing.

We chat about...

• Defining greenwashing as a term
• The different ways we see companies "greenwashing"
• The marketer's role in greenwashing
• What is "greenhushing"
• Why people greenhush, and why it's not good for sustainability and progression
• Mona's personal experiences of managing social media for a municipality waste department

About Mona Jensen:
Mona has spent more than a decade working with environmental communication. Mona has run Something Green since 2017, where she helps green companies with their marketing and comms. Clients span 5 continents and 14 countries.
Mona also teaches workshops on how to comply with the new EU regulation on greenwashing, and how to communicate ethically.

Resources:
Mona's Linkedin: https://www.linkedin.com/in/monajensendk/
Something Green website: https://somethinggreen.org/
EcoSend: https://ecosend.io/