
734. How to Make More Sales in January (Using Only What You Already Have)
About this episode
January might be known as a slow sales month, but it doesn’t have to be. In this episode, I share our 4-step system for consistent, profitable sales in January without launching anything new. We’ll uncover common mistakes that slow down sales, how to use your sales data to double down on what already works, and I break down how to reposition your bestsellers for the New Year. Making record sales in January doesn’t take reinventing your entire business, this is your plan on what to refine and double down on to start 2026 with momentum.
In This Episode, You’ll Learn:
00:00 The biggest mistake product owners make when sales dip.
04:15 How being known for one thing leads to faster growth.
06:30 Proof that simple products can sell year-round with the right strategy.
09:00 How to continue to sell your products throughout the year.
13:15 How to identify what product to focus on using sales data.
20:30 Ways to reposition products for the New Year (without reinventing them).
24:45 Tips to create January-ready offers using bundles and kits.
27:30 4-week promotion plan to drive January sales.
Resources + Links
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