#70 - Creating a digital media strategy (Ben Grynol & Mike Haney)

Levels Head of Growth, Ben Grynol, sat down with Editorial Director, Mike Haney, to chat about their outlook on our Digital Media Strategy for 2022 and beyond. 

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(12:45) - Content for education, not sales
(15:54) - Two arms of content
(20:04) - Let the content do the talking
(23:44) - Focus on retainment
(32:31) - Content marketing channel that focuses on the company
(37:01) - Focus on distribution and engagement
(40:01) - Expand storytelling with video
(49:56) - Stick to areas of genius
(1:03:58) - Figure out your best use of resources
(1:15:36) - Bring more eyeballs to editorial

Transcripts & Show Notes