70. Agile Marketing with Stacey Ackerman

Vic was joined by Chris Hurney (@chris_hurney) and first-time guests Stacey Ackerman(@agile4marketers) and Cliff Rosa(@mrrosa2) to discuss Stacey’s favorite topic: Agile Marketing. Some questions covered include:

• How does a Sales/Marketing group’s use of Agile differ from IT’s
• What is Business Agility?
• How has Agile for Marketing evolved and where is it now?
• Do you need to be expert in Scrum or Kanban in order to implement Agile for Marketing?

Resources mentioned in this episode:

• Agilify Coaching & Training (agilifytraining.com) – Stacey’s company whose mission is to “help companies find a better way to work“
  • see Stacey’s contributions to MarTech Today magazine
  • read case studies that Stacey’s team has captured
• Agile for Marketing – Stacey’s upcoming class (Sept 16-17) offered via Rocket Nine Solutions
• monday.com – an online tool for managing teams
• canva.com – an online tool for mocking up graphics / wireframes
• Business Agility Institute
• Agile Marketing Manifesto

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Are you looking for a game to teach self-organization and empirical process control to teams? CardZinga! can be played in-person or online. Get the instructions and see examples at CardZinga.com