About this episode
April 26th, 2025 - In this episode of Growth Notes, Frazier breaks down the 7-11-4 Rule—the proven formula for turning strangers into loyal clients.
The rule is simple but powerful: seven hours of engagement, 11 interactions, and presence across four different channels. If you’re not showing up consistently across multiple platforms, you’re not building the trust needed to grow your business. Period.
Frazier shares practical tips on how to apply this rule to your content creation and outreach strategies so you can build real relationships and drive real growth.
Hit play and start building the kind of trust that scales your business for the long game.
00:00 Introduction: The One Thing That Matters
00:27 The 7-11-4 Rule Explained
01:36 Building Trust Through Consistency
03:00 Applying the 7-11-4 Rule to Your Strategy
03:45 Final Thoughts and Encouragement
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