68 Minutes to Start Your Monday Morning Off Right

0:00I believe that right there is the definition of entrepreneurship. It's when you love your game more than what the game gives you. Unless you are producing content that is meaningful to an audience on this device across seven or eight platforms podcast linked in YouTube Facebook Instagram Twitter come like unless you're producing content in written form audio form or video form across seven to ten apps on this device unless you are relevant on those ten apps linked in YouTube Twitter Instagram if you are not you are fundamentally irrelevant in society. This is the Gary D audio experience. I love you back mom. Yeah exactly. Everyone thinks that they already know you and think they can just talk to you whenever they want. They can. I'm like I love you back. I think the I think you know social came along the internet of evolution came along at a very good you know life is so much about timing. You know I was born in the

1:02former Soviet Union and if I was my grandfather I'd probably be in a Soviet jail during this time of my life and I'm not kidding because both my grandfather spent time in a Soviet jail. I happen to have the serendipity of timing where the internet came along and created a framework that allows people to interact at scale. I disproportionately enjoy human beings so they can come up to me like I like being accessible. We have never lived in a time where brand was this underpriced. Let me explain. What is the biggest difference between me and a lot of people that look like me or me and the companies that I work with and I get them there it is the fact that I do branding not sales. Branding is different than sales. I love when people come up to me like Gary I'm a marketer. I'm like cool. What do you do? Well I am affiliate marketer and it's you know conversion based top of the I'm like you're a salesman bro. This is a very important thing to understand because I

2:05know there's people sitting here who have 11 million dollar business and are super happy and aren't even on social media. I get that but what you're not factoring in is what happens next. To me what's most important is not today. I stand up here and so unbelievably appreciative of that reception that I just got and knowing how many of you came here to hear me speak but I promise you as I breathe here right now I recognize that literally everything I did an hour ago and back is irrelevant if I'm unable to execute going forward. Tomorrow if I start making the wrong decisions and not executing begins the vulnerability of unwinding everything I've done and I think we all understand society. We react much heavier to mistakes than we do to successes. The reason I'm pushing that you're irrelevant if you're not here is I don't think everybody here including myself has factor in how much more attention is going here. Let me promise you this no matter what you think about technology your kids on iPads all day you

3:08always on the phone nobody talking to each other how you judge kids because they don't shake people in the hand and look in the eye and all the other horseshit that demonizes technology right this second the way we interact with technology is the most basic you will ever see in your life. Ten years from now every one of these phones every one of these video game platforms every one of these websites are going to seem like a fucking beaper and my space. You have to understand this here's why there is nobody here pot committed enough to this including myself. There is nobody in this theater right now pot committed to this enough including myself. When I say pot committed to this what do I mean? I mean every person in this room needs to take a substantial step back and understand am I producing enough pictures videos written words in these

4:09platforms to achieve what I want and the answer I'll save you time is no for everybody and for somebody who's putting out 85 pieces of content a day across audio video and written word a day my answer is staggeringly no. Meanwhile there are people here who take four and a half hours to figure out a perfect Instagram post because they wanted to look good when somebody lands on their fucking profile. The quickest gateway the quickest execution for everybody here to get whatever the hell they're trying to get out of here today is to produce content on 10 websites. The quickest way for you to get what you want in your life is to produce videos pictures and written words across Facebook, Twitter, Instagram, LinkedIn, YouTube, podcast, your website, email, text message, platform, period. You know what's crazy? I literally want to say right now thank you London I'm

5:13out. It is like I'm thrilled to go into the mindset I'm thrilled to tell you and if you follow me on Instagram this is where I've taken most of my content. I'm thrilled to tell you that the reason you're not producing enough content is unfortunately you value other people's opinions more than your own ambition and happiness. That literally pants 47 can leave a content that you're ugly and it makes you stop posting. I can go into that I can go into a million other things but I make this very clear and obvious. The reason I am just beginning to succeed in my ambitions is because today is the least amount of content that I will produce because I will produce more tomorrow and more the next day. You have to understand media dictates everything right. There's a specific reason that when there is a coup in a country that the army goes and takes over the TV network and the newspaper. Communication is the game. Maybe because of being

6:15born in the Soviet Union and raised in the US I had this paradox of being fascinated by a closed and open system of communication. Maybe because I'm an extrovert and I talk a lot I don't know why but something came natural to me my whole life which is communication. What are the things that make people do things right? What I'm fascinated by is the democratization of media. What I'm fascinated by is that everybody here how many people here have been following me for more than one year raise your hand. The fact that 90% of this audience knows that all I want you to do is run Facebook and Instagram ads and you still aren't makes me want to punch all of you in your fucking face. I mean literally all I've been asking you to do for the last two years is run Facebook and Instagram ads and you fuck faces still aren't. And I say this because I put it on film because I'm going to run this exact video against you in five years on some platform telling you that you missed the golden era of Facebook and

7:20Instagram because now it's appropriately priced and you guys have heard me if you follow me say this I regret that I wasn't able to build my dad's business bigger because I didn't spend enough on Google I didn't spend enough I had it figured out it was called Google AdWords it was working yet I still was doing newspapers and direct mail and radio and television because I didn't understand the context of the moment that I was living in. Hey everybody I hope you enjoyed the podcast right now make sure you follow the podcast that's why I'm interrupting let's keep going on this show but follow the podcast they'll make my mom super happy. We really need to have a conversation in here about judgment. The far majority of you will not go home today and start posting more on Instagram and LinkedIn and Facebook and Twitter not because you don't get I love when people are like Gary I didn't grow up with this technology I don't get it I'm like that's nice so you didn't grow up driving and you figured it out. It is very cute that you tell me you didn't grow up with this and that's why you

8:21don't get it I am wildly smart enough to understand that you are bright enough to spend two hours on an app to figure it out. The reason you're not posting or doing is because there's insecurity about what you're gonna say you got your perspective. I just want to be happy don't you want to be happy. The fact that we sit here in 2020 in the majority of the social web and these opportunities and there are still two platforms right this second that requires zero dollars for you to start communicating what you want to happen in the world I think is remarkable that doesn't even take into account the fact that Facebook adds you to pre-rolls this new Spotify ad product that is gonna have hosts read live reads like the old radio game for podcasts Facebook or Twitter or Twitter's appropriately price but everything I just mentioned to

9:25you the ads are underpriced the cost of spending a thousand dollars on these platforms to get people to see something is underpriced I really am desperate with even the tone and tenor that I'm bringing to this talk I'm desperate for people to understand how wild this is I want to remind everybody for everybody who raised their hand in the first group like myself the way you built a business or brought awareness if you're 43 and older in the way we grew up was by spending a lot of money adds cost money direct mail newspaper radio ads television that cost money it was a very high cost of entry to build brand brand is the whole game I think when I analyze what's going on in the business world and with people I think most people are transactional I believe how many people here are entrepreneurs raise your hands I believe the majority of the hands that just went up that when I look at the delta between the

10:26ones who've won and the ones who won less than they wanted to I put them always in my mind into two groups one one group is transactional aka deeply care about the money in the short term and the second group is looking to build brand aka reputation in perpetuity and are more concerned about playing it out in the long term what is exciting for me right now is that this device this device like the fact from this young man down and up every one of us has a device in our hand that is a computer that is actually more powerful than the computer that Ronald Reagan had when he was running the free world it really is interesting it really is I think again what I'm really trying to establish in this talk this afternoon this morning is I don't think people have quantified the opportunity I struggle regardless of circumstance when with

11:29people dwelling or complaining in a world where the internet is free has no idea who you are could care less it's right there and it becomes a game of skill not necessarily finances to actually win it's interesting to me it's interesting to me that you can be in the retail business overnight by setting up a Shopify account which cost nothing when that same action to sell something 30 years ago meant that you had to sign a lease and build out a store and rely on the local traffic that walked by it scares me and excites me that the biggest music company in the world Spotify was built in Sweden by a kid and on and on and you've heard every story but more importantly for every ridiculous story we've seen of Instagram or Facebook or Uber or Spotify there are hundreds of thousands of stories of people with wins that are micro versions I actually think the most unhealthy thing in entrepreneurship and opportunity is the big

12:30stories and everybody thinks they have to build a billion dollar company I think we do not talk enough about the practical hundred fifty thousand dollar year three hundred thousand dollar year seven hundred thousand dollar year business that you genuinely love what you do and you can live your life being happy and financially sound and what the cost of entry to be able to do that is in today's environment which once again let me say very slow between putting out a media company if you decide to put that on a WordPress or a square space a retail company on on the back of a Shopify you could start a radio show that is global on the back of just uploading something you record on your memos on your phone and upload onto Spotify and Apple and SoundCloud my friends distribution is free I know it's a nerdy thing like it's not like some big profound statement but

13:30let me say it nice and slow distribution is free it used to cost a fortune now what you put inside of it is the variable of your success not your financial capabilities to create the distribution you have like I wish we could zoom in I literally have goosebumps on my neck right now number really I really do it's like a very I I will live my last breath trying to get people to understand this is remarkable this is this is a game of perspective are you educated or capable of seeing it from the lens that I'm speaking about today which is the barrier to reach the end person whether you're a financial advisor and trying to get to a client whether you sell bow ties whether you want to be how about the fact if you want to be a professional football player and now there's all these websites where you can upload your film because the scout didn't come to your tiny tiny town and now you actually can be discovered like everything has

14:33changed my question and my dream every time I speak is can I get one person this room to get their peace for me if you are not disproportionately happy sitting in this room professionally which will trickle into your actual life you have to take a step back and understand this perspective so I think we're living through the greatest era ever for opportunity I think it's on the back of the current internet which is wildly visual I'm very aware that the audio revolution of our society is coming what do I mean by that is how many people here have a Google home or an Alexa in their house just raise it high I'm curious raise it high I want people to see this Google Alexa look around it's a real number now granted most people are just telling jokes with their Alexa or listening to music but I want to remind everybody that the first killer app on the iPhone for the first year was that app that looked like you were drinking a beer if you remember it takes some time for the apps to catch up to

15:36the platform but we are all very close to being in an era where we order a pizza or where we get our plumber or how and where we navigate by talking to a voice device not to our phone as voice becomes the platform and less happens on this which seems foreign now because we all live in it but I want to remind you we used to not live in it and I want to remind everybody your technology likes to move when when not if when you start doing a lot of things that you do on your phone right now start happening on a voice device it will no longer be visual and written which will lead to less opportunity to grab attention to the current opportunity landscape which I'm going to remind everybody is quite remarkable because if you've got a local bakery now and you can do a really good job on LinkedIn and TikTok for free or on Instagram with money when in a decade we go into voice and I say Alexa semisix muffins to the office Amazon gets

16:43to decide which muffins come to the office now if you did such a good job building brand and I knew about carols muffins and I said Alexa semisix carols muffins to the office you've now accomplished your task I spend 100 thousand percent of my time on brand I want people to know my name I want people to know the name of the things I do VaynerMedia my agency when we killed Mr. Peanut yesterday which a lot of you heard about that is us doing brand that makes you think about planters you weren't thinking about it prior to what we did yesterday we think about it it's all brand and so I just want you to get your long tail in it I do and this is what's led me to the most interesting conversations of my career because as a businessman I never thought I would get into categories like parenting and insecurities and self esteem but as somebody who just spoke all that and has done that pretty much every day 600

17:47times a day on the internet for the last decade it has led me to realize wait a minute there's the other component of everything I said I can show every one of you what to do I've just sat here and told you 100% not 99 the two attention arbitrage platforms of our society right now if every person here went home and made five to seven pictures and videos a day on both TikTok and LinkedIn within a year something good would happen for the farm and journey view 99% of you won't post on either once after this talk the question to me became why that led to the next part we really need to have a conversation in here about judgment the farm majority view will not go home today and start posting more on Instagram and LinkedIn and Facebook and Twitter not because you don't I love when people are like Gary I didn't grow up with this technology I don't get it

18:49I'm like that's nice so you didn't grow up driving and you figured it out it is very cute that you tell me you didn't grow up with this and that's why you don't get it I am wildly smart enough to understand that you are bright enough to spend two hours on an app to figure it out the reason you're not posting or doing is because there's insecurity about what you're gonna say you go very deep into who's gonna care what I'm gonna say what would I say who cares what I think or even worse the thing that breaks my heart the most you actually do post something somebody leaves a post that you look ugly and you cripple and fold like a cheap chair so that's what I spend my time on now trying to figure out how to get people to realize that the judgment of others has zero actual impact in their lives they have zero context on your actual life and how do I get you to understand that perspective which would then lead to you speaking and when I

19:51say speaking let me break this down let me let me take out the other excuse of why you for yourself and your business aren't posting not everybody is great on camera I get that not everybody is so wildly charismatic and very good looking I get it however on the flip side I am incapable of writing it's not my natural skill struggle with reading and writing it's not my skill plenty of people here are incredible writers and it is an incredible opportunity to go write six to fifteen sentences together around a thought on LinkedIn and hit post others can work in Photoshop and make a picture others enjoy I don't I grew up in I was born in the Soviet Union and grew up in a very Eastern European household I think there's like eight pictures of me in my entire youth right we didn't take photos so it doesn't come natural to me on the other hand there are people in here who took 97 photos on their iPhone yesterday there are

20:54plenty people here who are great at taking photos my question here today my friends is very simple when you can start talking what are you waiting for if you are not communicating you don't exist I believe that if you are not communicating you do not exist more importantly communicate about what you love what what what scares me about the long tail of the internet is I know there's somebody sitting in here who's watched every episode of friends okay deeply loves friends can't get enough in their own mind of debating Rachel and Ross loved the show watch it every night to go to sleep to and I know they make 49 62 88 $103,000 a year doing something they don't like and I know that if they started a podcast about friends every day when they went home instead of consuming content to escape the fact that they don't like their job if they

21:55created content around the thing they love that after 24 36 48 months that along could have came Netflix and been a sponsor of that podcast that would allow them to actually leave that job they hate and now be a full-time friends podcaster you don't believe that I understand that that seems like a far fetch story to you the problem is you don't live my life because I wrote a book in 2009 called Crush it that laid this out and I get to live the best like now where I get three to six emails a day of people that tell me this exact story whether it's about pickles people like pickles I do I pickles a crazy star track eat e-sports don't even get me started because I used to push it a lot and people have gone completely and made real careers in that just stuff I just I just really really really hope you hear me today whether it's for

22:58yourself whether you're a top executive in your organization and the company still does direct mail or print or still sponsors the town fair instead of running content and ads on Instagram and Facebook dies it's 2020 and don't give me this not in my town not in my industry I'm watching your town your industry and so that's where at the biggest opportunity in the history of humankind to do what you want to do and yet you will continue to find reasons not to and I think that comes in under the categories of self-esteem and self-awareness and I think we need to make those words important in our society you can work hard all you want if you're insecure you're gonna be vulnerable because the second there's pushback and there's always pushback in the journey you won't go there so that's my framework those are the things I think about I spend a lot of time thinking about that and then you know I have a

24:00company that helps sports in 500 companies navigate that world and and I see it every day just go back to the planter thing because I know it's on the radar today like there was a real debate if we could get America to know that Mr. Peanut was dead so that we could run the Super Bowl spot that we're running during the Super Bowl and if we couldn't the spot won't make any sense I and VaynerMedia knew that the internet is real we knew that if you went on Twitter like we did yesterday the Daily Show will pick it up at night and it will be on all the recap emails this morning and in the papers and the AP and the USA today the internet is real life this is fake life I just and really I'm really going I know where the giggles come from and by the way and enormous about people hate that thought right like I live in life I know how we are doing such a great job currently demonizing technology we hate that the you know my

25:00favorite is my friends who are parents who like you know because they know where I sit on tech and they're like Gary you know I'll be hanging out with them and they'll be like Gary this tech is terrible and the kids are on it too much but the second the kid comes over and bothers our conversation over a glass of wine they throw the iPad at that kid like it's the cure to every disease the hypocrisy that we have around technology is fascinating we as humans are incredible at romancing the past and demonizing the current and so these are friends I watch but I will say this if you are a vibrant active ambitious human being which there is zero reason for you to be at this conference if you're not zero and you do not for yourself or your company produce in the ballpark of seven to twenty five different pieces of content across three to

26:05nine different platforms a day you are making a fundamental mistake and I'm gonna say it again because when you're talking about twenty five pieces of content a day in a world where 98% of this room is not making twenty five pieces of content a year we have a very big disconnect between where I sit on this and where you sit on this I am giving this talk for one reason because DRock is filming it and I'm gonna air it in a decade on whatever the current platform is when it has been completely accepted that everything I just said was one hundred percent right I have zero interest of you actually taking the advice I just shared I don't know you I've got my own problems I prefer it I deeply and I can't you know I have to go I'm speaking at Harvard tomorrow so I have to go I have a couple of meetings here and I got to go Dallas to Boston I land at

27:06140 in the morning and on those kind of flights I like reading the emails of you saying hey I saw you in mobile in 2020 is now imaginary 2023 I finally listened I I was passionate about X Y and Z I did do an Instagram account or a podcast or a YouTube show and now three years later this happened I love that that is the big win for me in this room but you won't you won't and I know that because I've lived this life now for a while you know what is more likely is you're gonna email me in six years and say I wish I did because this happened because I was deleting lawyer in town and this other person who didn't who's not even you know the emails are funny right Gary I mean they come in all shapes and forces Gary I wish I listened to you and you start reading it because I read because I want the qualitative feedback to learn right her just four years ago at the Atlanta business summit you said the thing I didn't believe you I thought you were loud and obnoxious I'm not cursing today because Maggie asked

28:08me but you cursed it turned me off I'm a Jersey boy you know you know meanwhile this upstart kid he listened to you and then my favorite line in every no matter what is lawyer doctor real estate but he's not even good at being a lawyer but he's killing it on Facebook and he's hurting my business what do I do now and I smile I smile the same way that I saw some of the kids on the field yesterday that didn't go with Vayner sports that we know we were in the final two with them and they went in a different direction I see them I root for them I'm a kind person my mom did a good job but I'd be lying to you if I didn't say when I look at their faces I smile knowing they made the wrong decision because I love merit I love sports you then make the right move or you don't I've already won by articulating my thoughts here today either you're gonna actually use this talk as the final piece to actually get out there and finally do this because you cannot be in this room and not know what I'm saying is actually right or you're not and then you lose and then I get to see you because they're both

29:13good I did it or I didn't do it I both enjoy because I actually love the merit of the game I mean that so I hope you do it I don't need you to do it as a matter of fact I'll get really technical on you a lot of my smartest friends always ask me why I do this because if these people start making content and start running ads it's gonna be harder for you to build what you're building Gary and they're right the feed of Instagram Facebook Twitter it's just one feed it's just supply and demand if all of you start posting that's just more content less attention less opportunity for me to build what I'm building that's where it's going so I hope I've articulated the punch line I don't think I'm supposed to be doing Q&A now but to be very frank I don't I gave naggy to no cursing I'm taking the Q&A so I'm gonna take a couple of your questions right

30:16now because to be frank I think I've articulated my point and and it is the point we have we if you do any you know I was a terrible student but there was one class I was decent and I was called history and I finally figured out why I like history because I know that things repeat themselves and humans are consistent and I like context if you listen to my talk right now and immediately ran home and read a book or articles about the transition of America from the radio to the television everything I just said would make sense to you my friends we have transitioned from the newspaper and television to the internet it's happened it's not going back I'm sorry it's not my fault it has happened it's never going back this is why the mainstream media will always be wrong about their predictions because they look at the wrong data they will always be wrong watch it again they'll always be wrong it's my company companies why

31:19my company's exploding because they worked with other agencies from like the madmen era they're always wrong it's based on subjectivity politics ego we're here I want you to take advantage of it because if you don't somebody else will there's 330 millions of us out here in this country in 7.7 billion yes sir what's your name Brent nice me the company the company their personal their business I think you do both right like I do I'm Gary V but my family wine business wine library has an account empathy wines my direct to consumer wine brand has an account main media has an account we cross pollinate obviously if you're a big personality and big comes in a lot of senses if you're let me phrase I'm not gonna use big if your personality that

32:20brings value in whatever shape it's for him you're gonna see more following people like to follow people over businesses but it's all about value exchange but yeah there you'll appreciate this but there is no right or wrong really there's not I would say the only thing that you can do wrong is not being yourself I see a lot of people scared to actually be themselves because they're scared who's watching and they like I hate looking at all your LinkedIn accounts you've got like a suit and tie look at all professional like you think something bad's gonna happen if you're normal I look like a mess up here I'm wearing a tear a whack sweatshirt like the results always win and I think a lot of people hold back their natural self the market doesn't care in the end somebody may judge you but the market doesn't care yes sir what's your name Tucker so I started a podcast called behind the grind show okay okay

33:28and we've had a decent amount of growth in this short period that's awesome and I hope it has you all because of you you executed we just recently got reached out by a couple people that are willing to become sponsors or or have their their bosses that are on yours on so my first question is when is the right time to monetize and then and then second we just got reached out to potentially do like a live a live audience podcast yep because people on the principal Florida are the student or community institute they reach out to us about potentially brainstorming on that idea so with that we did everything you said is yes and no and it's important for you at this young committee to understand that no matter my level of successes or different people's levels of experience the punchline is it may be yes or no the

34:28key is to not do something that you're so locked in that once you taste it and you realize it's no that you can't get out the wrong thing to do with whoever you just talked to in Pensacola is decide a two-year deal to do it live there and after the second one you're like this sucks I don't want to do this so you keep flexibility the audience won't be mad at you for monetizing they'll be mad at you for selling out and that's a very big difference but I think but it's so exciting right because I go through this spiel how long have you been doing it you mean four minutes if I'm correct with October and you factor in Thanksgiving and Christmas you're talking about nine seconds right it's important for you to see now for them to get that level of reach out they just might be good like there is a variable and everything I've just said you may love talking about basketball you might just be boring so you've got to be self aware about it but my big thing is you may be boring but it makes you so happy like my big thing is people don't like their jobs or lives and then they

35:32go and consume things to escape and I'm trying to get them to create to get happy you may never become Stephen A Smith but if you start a podcast about the Pelicans even if it gets a little juice maybe some free tickets to a game now you're pumped you like the Pelicans there's a lot better than watching an entire Aaron Hernandez Netflix documentary yeah I had to go there I hate those guys so much I saw Bill Bell and check out the sidelines yesterday I want a punch in with his face Jets fans you know cool okay yep real quick a lot a lot of people aren't accepting of it let's talk real quick who's not accepting of it correct the people that aren't accepting of it

36:41are the ones whose commissions and margins are getting affected that is nothing to do with the end consumer I haven't had a single competitor ever loved me well first of all I'm pumped I'm pumped that you're thinking about that I mean you're aware of what I've done with Claude and Chief Hard Officer do you know what I'm saying there yeah I mean look I think you're like even hearing you deliver that sentence I think for some of the veteran business people in this room like we were talking about culture 20 years ago like I was just get the results done so to scale I do believe you need culture you know at a thousand people we have offices in Singapore and London and Chattanooga Tennessee like you've got to you've got to really have culture I think the fact that you're even thinking about it already means you have a shot at it

37:44it means you're gonna throw money at it and you're gonna have an HR department that cares about the employees not as a disguise for the finance team to fire people it's just intent like just even hearing how much you know talking senior vibes in the crew this is just intent the reason I always win is because I have intent my employees first my customer second me third that's a very easy way to win in business I think we all know that's not how most people do it and if you're sitting here right now and saying me I'm gonna start this business to buy a boat two customers because they're the people that are gonna give me money three employee you're gonna build a very small business yes sir yep stand up bro don't freak out

38:46no worries yes okay let's play you're 19 which I'm so thrilled you're you're asking this question because it's super important this thought that you need to have your life figured out this age is laughable this thought that we've created in society that 18 or 22 you need to know and you go it's like we've literally built society backwards like when you first get out of this school machine which maps zero to real life you're supposed to go play real life to have a chance to figure out what you do so I mean where do you start you start with what are you consuming and paying attention to when you have leisure time do you play video games do you listen to music do you like to go out and eat weird food do you like what do you like that's where you start so what do you like like what are you about good let's start with comic books do

39:53you want to create comics do you want to sell comic books do you want to buy comics and flip them do you want to work at comic con all of those things would be a good place for you to start cold email and DM 850 different people that are players in the comic book world and one of them might reply to you and that starts your career like you could literally work for funco tomorrow you could literally work for marvel tomorrow you could you just have to write 137 compelling emails and DMs and LinkedIn things what's up you can literally do that who's who's 43 and older we couldn't do that I'm at that's not how it worked when we were coming up the game you didn't just like say like you know that actually ironically once in a while I come across an OG who's like actually I did do that I wrote 800 letters it took two months for me to get a response instead of two hours but yeah man I mean like you know in the comic world there's

40:53the movie aspect there's the actual skill of it mate like if you go like if you like the drawing of it you could look let me tell you one thing about winners a lot of winners didn't get there by accident so when you write a winner an email your favorite illustrator at DC Comics hey Sarah I will bring you coffee get your laundry grind and bleed just to intern or work at minimum wage just to see how you do it one out of the very hundred of those people hot that's how I hire I hire D-Rock because he emailed me three times and now he's D-Rock and people like call their video people D-Rock that's his story my man so my name is Christian I a lot of year and a half ago I started a quarterback development company in the Northeast area love it you know listening to a bunch of your stuff I've always been kind of in the world of wanting to create content for things but the

41:55my surrounding people just wasn't about that so wanted to say thank you first of for like kind of being that person the kind of motivate me to go so about a year and a half ago we started doing the podcast live podcast on Facebook kind of started taking off we started getting messages the company started growing a lot of week ago we got a contract for the AYF which is American Football in the Northeast to do all of their camps and clinics so it's been super awesome awesome my name came up for some high school coaching jobs so it's been like the world has been kind of going crazy I'm super happy right now no that can't be my question is and it's just crazy that you know a year and a half ago I dreamt about this and now you know this is actually coming on my mouth but my goal is to get into that NFL as a coach one day and right now I see myself in the point of struggling between maintaining the company and then having a goal over into putting 100% of my effort into the coach maybe don't try to make

43:00the company as big as you know you can because you can't allocate 110% of the energy to it you're now looking at the company from the perspective of as you know an alpha as a winner as an ambitious young dude you're like I got to make I'm building this you don't have to build it like so many people in this room how many people here own their own business great this is going to really hit for a lot of you there's a lot of people that you can talk to afterwards if you guys see this man afterwards tell them that build companies and they built it let's say from zero to a million a year or half a million but take then they loved it life was awesome but from a million to a million five that like screwed it up like there's a Mendoza line where like they're people don't understand this this is why I push happiness so much I'm thrilled that your business now does three million instead of one point six million but used to love your life at one point six and you hate it now because you're managing or you're doing this or that or you're stressing I think you can control the size of your business you can also bring someone in

44:01you can bring in a partner you can bring in a big time employee that gets bonus done net profits there's a lot of hacks for you to go at this you also can be very patient good so then you shouldn't be stressed if you say how old are you great if you say I'm going to be in the NFL when I'm 42 guess what it gets less stressful when you're thinking in 14 year terms it gets a lot less stressful when you're reading when you're not reading other headlines when you hear some 26 year old got the look to be the number two on the offense at the Bengals all of a sudden you're frustrated don't worry about anybody else just like those friends around you that were like nah nah nah that won't work don't worry about the 26 year old whiz kid who's on Buffalo right now that has nothing to do with you take it from 44 42's plenty young to get your first NFL coaching job you understand our relationship with time is something we really have to start talking about in a society it just it will take a ton of anxiety out of the system

45:02bro in 18 months you've accomplished more than a lot of people ever accomplished in their life got you bro yes ladies lady either whatever what's your name Rosie Rosie okay I'm new to this is a little bit in for three okay but I'm the only female in the office I have a little fence to the right there's been the room but I'm almost full of that yep so they don't understand so we need to be doing this we need to be doing that and the other thing that we face is because of the financial industry very heavily regulated what you can say you can't say I'm very aware but people use regulation as excuse to not do well well that's what I'm saying like so how do you combat you execute by not talking to those old dudes very simple don't look for permission focus on execution

46:07there's nothing more my whole life I was told what I was doing was wrong it was crazy to launch an internet site for a liquor store in 1996 people thought the internet was a fad forget about is tiktok a fad some of the OGs in here know we debated if the whole thing was a fad right and then I did email instead of catalogs and that was not smart what's email and then I bought google ad words and I was spending more money on google ad words that I was spending on direct mail and newspaper ads and that was stupid and then I sat down and started filming a wine show on YouTube a month after YouTube came out and people thought I lost my mind let alone that it was stupid and then I took all the money I had in my life that I saved my whole life and invested in Facebook and Twitter five years before they became public companies and all my financial advisors and family and everybody else stuff that was stupid I'm only excited when people tell me it is stupid that's what I know I'm about to do something smart yes sir in the back with the with the

47:10wild shirt Ethan you said you launched yesterday first day epic go ahead I started watching the last year and I was the same one and so I want to go back on that that people can achieve the dream because well I've always known that good and I lost it and so essentially why I'm here is I want to schedule a meeting with you so it's not about what you can bring to us it's about what you can bring to you and your community okay and what we can do for people that want to make their dreams and to make their dreams

48:11we live in the air that any one of you that wants to make people doubt themselves right now you know they get your lessons and everything agreed so in a world where I've got a lot of things in front of me and as you can imagine this pitch though much more fun in real life happens 8,000 times a day here's what you need to do you need to email me I'll read it tonight because I have long flights Gary at VaynerMedia you need to put in the title I'm the dude with the weird shirt that launched today because then I'll see it right I'm the dude with the weird shirt that launched today and you need to articulate what you mean on the value exchange and then if it's they're all flying New York good it's sir Will awesome my idea for advertising

49:12I'm listening I am now pieces of my apparel and then I and if you have that that's right you know these my apparel shirts I'll say listen put the shirt on do some bad ass in it attack yes yes that's kind of how I'm getting my ads out I love that yes that is a very good idea and I give you a shirt yes you can definitely give me a shirt is that a medium I won't wear it get me a medium and I'll wear it I'll get you me we're we're we're going to send or she said how should we do a DRock you know what DRock's right in front of you yeah he I get 80,000 he gets 8,000 it's all screwed up DRock will give it to you right now the info

50:13like DRock said it to attention Lou and then I'll wear it yeah he can do yes this guy's fucking cute how are you yes my name is Colton Cody and we come from a father's son company our dads are going to be to be medical distributed like 20 years ago okay so now we're kind of taking that over okay we still do a lot of direct mail yeah a couple thousand pieces a month we started LinkedIn this year yeah what are you seeing what's happening on LinkedIn good we so we've got about four thousand followers we get about five thousand views on our videos how often are you posting once a week once a week we need to do nine a day my question is about targeting yep we're all B2B so I'm very aware

51:20as you know you can run LinkedIn ads against people's job descriptions okay have you done that yet yeah yeah I got a great way for you to learn this I'll give you guys if you guys want to learn this as well give me the website it's um G O O G L E dot com but what's really pumped it what why I'm really excited about this is you guys clearly you're capable can literally this is crazy you can literally go to Google and say how do I target specific professionals on LinkedIn ads enter and have unlimited ways to figure out how to do it it's not the tactics it's the knowledge of the knowledge of knowing that you can target people on LinkedIn LinkedIn makes direct mail look like child's play when you understand it then when you really understand it and you realize that you have to do different content for different doctors and different sectors in geographic gender race mindset it gets real gnarly you understand and you can target specific companies too

52:26yeah you can and the way you do that is you you you target a specific company all the employees and the ad the piece of content starts does your head buyer know does your accountant know like you see where I'm going so what you're trying to do is get the employees to forward it to the CFO or to CIO or the head medical device buyer I don't know what that terminology would be you see where I'm going you can literally write the words to say does your account if you're selling fast to financial services you can literally write along with the video or the PDF or whatever you want you got to try different stuff does your CFO know that she can because you even know that the CFO in that company is a woman like you do such smart stuff people don't all of this is just like health and wellness would you like to be healthier and better shape let me help you eat well and exercise every day meanwhile people like ass implants steroids like apple cider celery like

53:28people are looking for the hack because people don't want to put in the work yes sir Michael get out that's awesome I go to scotch planes by the way that's my favorite other things side hustle life you can be 20k year garage selling on the weekend selling on eBay if you need some side cash garage sales anyway mine is a kind of a two-part question like this since I'm so young 25 I kind of have the pressure you know get job get out there do you know all you know you see Instagram everyone's doing everything and you say go out and taste and for me that hit me you know a little bit later for me to go out and taste I did sports sportsman what I made for me that went back home to do his real estate with my father tried to do that and really felt like that wasn't for me in my

54:31passion good for you good so I'm trying to go back to sports good I'm still trying to find my way there why don't have a responsibility on that exactly so my thing is it's like there's different avenues that I've always done what makes me happy I've got active military sportsman like they're all old so my question is oh my two-part question is so long my phone's probably so it has to allow to take you know I mean yes oh I want to go out case and I want to go out and do this but someone has to hire me do that someone has to remake resume to do that and getting past that area or trying but oh I want to try this but I have to get through somebody to do that is the first question second question the answer to that is yes and no right first of all back to some of the things I've already alluded to here back to Ahmed who's next to him I sorry had noticed when I said to him that he has to reach out to 137 people people come at me and they're like Gary I wanted to be a sports agent and I tried really hard I'm like cool Barry how did you go he's like well I submitted

55:31to three places I'm like three like yes there are gatekeepers for certain jobs potentially for you to taste there's also 7000 of them so a have you asked all 7000 that's a b in the world of content creation and zero startup costs one could potentially if they can afford to one of the reasons it's funny that we're segling off the garage sale thing one of the like one of the things that tell a lot of people's like get a job at 7 11 or do garage sale and just to maintain your lowest possible cost of living so you can start the thing that makes you happy and to your point at 25 like seven years from now you'll be 32 years old do you know young 32 years old is anyway safe that on Instagram that I always go pick it is to find out what kind of person I'm usually say

56:34for a hungry dog yeah correct yeah that was yeah that's right you were of course you were of course both both it long before I came along or anybody else the nature nurture thing has been established so I don't know you well enough but there's a deep when I was five it was not necessarily that my parents we were very poor immigrants but I still thought it was more fun to go shovel people's driveways when it snowed then build a snowman because I wanted a dollar that was my chemicals then I was conditioned because when I was 11 and said mom everyone's getting Nintendo she said great go buy it I was like all right gotta go to work you know like so for you potentially it's the complete opposite which is amazing maybe you didn't have those chemicals and then on top of it you have the great fortune and there's nothing wrong with that we none of us picked our paths

57:38where you were fed so yeah it's probably more unlikely that you want to go and grind it at zero and build something for yourself and deal with all the fear and anxiety and loneliness and grind and dirt and blood that comes along with being an entrepreneur not the popping models and flying in private jet entrepreneurs that you see on Instagram that are completely full of shit sorry Jim you got it brother we've been a huge inspiration for us we have created a content creation video I could not become a social media that's our two-year anniversary so it's great congrats first my question is you talked about a ton of content yes yes and a lot of times you don't know what to post yeah what we've seen and I want to know if you want to send this side or if you want to do a lot of people post personal content personality content whether it's like freestyle

58:38Friday or XYZ it gets a lot more attention coming share of humans like humans yeah and is that something that a lot of us should be focusing on to if we build that brand if you like it yeah a lot of people were very shy and introverted and don't like the attention from other humans I don't think they should be making videos yeah second part of the question was can we take a selfie with you you can real quick because I want to give an answer to help a lot of people did you ever see that interview I had where I came up with the first time of documenting don't create I really think people need to think about that just make people over think they think they have like even the way you structure it you're like freestyle you're making everything like shows or structuring it stop thinking start making cool get up here let me get on this side yes ma'am hi love love you grew up in Jersey yeah where where yeah I know it amazing I'm listening I can both be passed

59:47entrepreneur over here good for you um but I want to know about two things actually you two versus take talk would you just both but but know this tick-tock is a crazy place right now yeah in a great way in a great way the um in the his I'm I am giving the same advice my whole life I am very basic you like for how many people here follow me on Instagram thank you so you guys know I love putting up videos 10 years ago a little chubby or younger version of me saying the same stuff I'm saying right now so I'm saying that for the people in the room that don't know me what I'm about to say matters a lot

1:00:48in the history of my career the organic reach thing but nobody knows who I am I want to talk about Alabama football nobody knows who I am I have zero followers my space Twitter Facebook social cam vine Snapchat Instagram LinkedIn YouTube none not a single platform has even been remotely close to what's happening on tick-tock when you post your third post and 800,000 people watch it now it's already I don't know if you noticed the rocket's already declining because here comes the content because there was so much attention compared to content but you would destroy it on tick-tock yeah if I were you I would make three tick-tocks a day okay the way I think you get to the question they had which is like what do we make right I think you look at what's on the explore like the trending page and and the biggest mistake people make is I they hear this they go home and like screw it I'm gonna do it I'm motivated Gary so I'm motivating I'm gonna do it

1:01:50and they're like they've download tick-tock and they're like then they're like now one two things one back to that crazy website Google it's crazy it's an epic one you know what works on tick-tock enter read for three hours but way more importantly consume tick-tock for five hours and then make a decision don't call your 11-year-old niece and be like what's this tick-tock thing about she's gonna tell you from an 11-year-old's perspective you're here for business for building a break-out you're coming from a different angle consume it that will help you know what to make what's that do you have a tick-tock account yet thank you welcome I love attention really hard for me to talk to you because I admire you so much right like I've done this a couple of times thank you it's like I'm freaking out um and I'm

1:02:52obsessed with adding value right so like I got with a shirt I want to help you man I'm obsessed with connection also um as you know as I came into your content and and how you're like the pipe piper for you don't have to be a jerk to win and empathy and and like the alpha guy that preaches you know kindness and kindness and it's what I've been doing all my life so I dove in two years ago I'm like the butt of your old joke and like the hero story of the new thing right like coddled by parents I had to completely unlearn that like my man over there you got to unlearn it you got to like get born with a dirty you got to eat you know like I don't want a cuss because I know that you're naggy will beat us up yeah he's tough and then restart again and iterate right uh that and real quick I apologize let's not demonize like none of us picked our spots like I didn't pick like hey I'm gonna be born in Russia and then come to America like let's definitely not over demonize people that had great fortune of being in a situation they just have to decide what they want in their lives like you know it's we really need to deploy self awareness not everybody

1:03:58supposed to go on and be an alpha number one and build something big like there's a lot of ways to skin it but nonetheless I just wanted to add that because I didn't want that theme to get too far away keep going that being said man the big the big like connection point from I'm like yelling so because I'm Hispanic and I yell and I'm near close to whatever the energy for the hero is like when I realized that content is like networking on steroids every person the person like put on content and put it out yes I'm learning so much from you and then I'm like reading the Steve Jobs book and I'm like bro I'm just learning from from you like it was an audio book every day all the time the plan you know like for free and then you release a library that's searchable yes right so like I just want to man I want you to like talk about that searchable library okay it's so valuable for people like you see that and how do you put that together there's there's two people those people that can't make content people that make a ton of content they don't know what to do with it so the categorize what you mean so you thank you so I don't want to give you a beat please I do and like this is from the charger that we gave you last night bro I love it thank you man thank you I love you bro um so the search engine we

1:05:02transcribed all my words into metadata from every single video I've ever put out in the history of my life and then put it into a database and made it searchable so we have a search engine on our website I'm still not even promoting it I still you know it's so fun about playing the long game like it's you know you're hardcore enough in my content that you know it exists because I promoted it for like one day I don't even really know where it is I think it's on my website like I believe it's going to be the biggest thing I leave because the earlier thing I talked about which was like the voice device yeah of course I heard um you know the the like I'm so excited that I'm going to have an Alexa skill in 10 years that's going to allow you to be walking through the kitchen or in the office and say Alexa need to speak to Gary maybe like Gary what should I do when a manager is doing this and I'll actually reply because the data has been structured that's going to be rad so that's why I did it that's what I'm anticipating that's what we're building and I think a lot of people are going to do that with audio um information I

1:06:05think it's I think we love speed there's a lot of things you're doing now that you said you would never do because you like speed many of you here 10 years ago said you would never text you now text many of you five years ago said that you would never use emojis this is stupid and now you send poop emojis right the reason you do that is because of speed the emoji is literally this is quicker than okay all of you are going to use voice devices in your home in office because it's going to be faster that's all we choose convenience over everything we don't care about privacy everybody loves talking about privacy you guys love talking about privacy what about privacy what about it you put your credit card all over the internet all day long the IRS was completely hacked every single social security number in this room has been compromised what's happened the Russians kidnapped you

1:07:06we don't care about privacy because it's fake we love convenience yes sir so you look great pretty sharp bro like that Thai clip I remember everybody if you enjoyed this podcast please go back and look at the prior episodes they're loaded I appreciate your attention and uh thanks for being part of this journey