#658 S2 Episode 527 - TARGET ENGAGED, TARGET LOCKED: Use Content to Engage with Your ICP
About this episode
“ENGAGE” IS THE SOCIAL LOVE LANGUAGE
How do you engage with your ICP? How do you make a strong connection with them and start building relationships? In this age of social media-based selling, It is imperative that you engage in valuable content, and that is what Collin talks about today. Tune in now and find out from Collin how you can use the content as a surefire tactic to engage with your ICP, only here, in Sales Transformation.
Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.
TRANSFORMING MOMENTS
COLLIN: SOCIAL DONE WRONG
“Most people are doing social selling wrong, they're viewing it as an outbound channel with their connecting with people and then pitching in the DMS, hoping to get a meeting. But ultimately, all that does is burn your prospect and ruin any chance of building rapport and trust, and it's no way to add value.”
Connect with Collin
Get every episode summarized
Each time Sales Transformation publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Sales Transformation
Serving Sales Teams the Right Way - Gail Kasper, TV Host, 2x TEDx Speaker & Sell...
Sales Transformation
How to Sell a Franchise - Marcos Moura, Co-Owner & CDO at Amada Senior Care
Sales Transformation
Building a Tech-Enhanced Cold Calling Culture - Sahil Mehra, Head of Strategic S...
Sales Transformation
The Allbound Approach to B2B Revenue - Evan Dunn, Head of Marketing at ServiceBe...
Sales Transformation