622: Stephen M. R. Covey, part 1: Trust & Inspire

Stephen's book, Trust & Inspire, recounts today's effective way to lead, by creating trust and inspiring. He laments people still relying on the old techniques of commanding and controlling, which may have worked in more industrial times, but not today. They provoke resistance, the opposite of trust and inspire.

Those familiar with my work have heard me lament what people do in sustainability: CCCSC, my shorthand for convince, cajole, coerce, and seek compliance. They rely on extrinsic rather than intrinsic motivation, which provoke resistance.

From the start of our conversation, I tell him how valuable his book's message is for sustainability. We explore each other's approach and share how much we like them.

His descriptions of what the environment mean to him and his commitment I found touching.

• Stephen's book page for Trust & Inspire
• Franklin Covey

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