618. What separates the “Can be’s” from the “Could do’s?”

When Draper Kaufman formed the Navy’s Demolition Team (which later became the SEALs) he was looking to separate the “can be’s” from the “could do’s.”

You CAN BE a success 

You CAN BE more fit.

You CAN BE a Top Producer.

But COULD YOU DO what it takes to be one?

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Sales isn’t just a profession. It’s a life skill because we’re all selling our way through life.

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