About this episode
Another day another based founder. Matt Loberstein built Rhizal Shoes, a “grounded” and “barefoot” shoe company after getting sick of shilling white label DTC crap and wanting to create something actually beautiful.
His shoes are the very definition of Anti-Synthetic Capitalism, the term now memorialized via The New York Times article which referenced WILL, Hestia Cigarettes, and I.
We also call the movement “The New Natural.”
The brand name Rhizal comes from micorrhizal/rhizome, symbiotic relationship between roots, plants, fungi, and the earth.
The “Barefoot” footwear movement revives simpler shoe structures; it believes in enhancing muscles, bones, and balance via more direct contact with the ground.
The similar-but-distinct “Grounded” footwear movement ups the ante even further, citing electromagnetic reasons for direct terrestrial contact. Encasing feet in thick rubber is somewhat like a wearing a perennial foot condom we never take off. It separates from earthy natural connections that we’ve only just begun to understand.
Beyond all that, however, Rhizals actually just look really good and are super comfortable. See my review of them here. I’m not just saying that. They’re now lead off position in my shoe lineup. Perfect for summer.
CLICK HERE TO SHOP RHIZAL WITH THE OFFICIAL DISGRACED PROPAGANDIST 10% DISCOUNT
The Carousel is a reader-supported publication.
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit thecarousel.substack.com/subscribe
Get every episode summarized
Each time The Carousel Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
