#6: Creative storytelling for sustainability with Stories Behind Things

This week we chat to Charlotte Worsley, Head of Partnerships at Stories Behind Things; a sustainability focused media platform. In this jam-packed episode we chat about...

• Charlotte's journey into sustainability
• How can brands influence consumer behaviour for the greater good
• How sustainability is influencing consumption
• The behaviour vs action gap
• Sustainability communications
• What to do with so much data and big numbers

About Charlotte Worsley:

Charlotte is Head of Partnerships at Stories Behind Things, a media platform exploring sustainability, climate and consumption. Prior to that, she worked in creative strategy at Refinery29 before embarking on a Masters in Sustainable Business and Innovation. Charlotte is on a mission to engage more people in climate action through effective communication strategies.

Resources:

• Charlotte's LinkedIn: https://www.linkedin.com/in/charlotte-worsley/
• Stories Behind Things website: https://storiesbehindthings.com
• EcoSend: https://ecosend.io/