#591 S2 Episode 460 - NEW NORMAL: Normalizing and Continuing Evangelism

YOU HAVE TO EVANGELIZE TO NORMALIZE

As evangelism is a pretty new concept in sales today, Ethan poses a rather interesting question. What if it normalizes? What if it becomes a normal part of the process? Do we still need to evangelize? Collin definitely says yes as evangelism involves content that buyers today would normally consume first before making a decision. Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: EVANGELIZING IS CONTENT, AND LEADS YOU TO THE CONVERSATION

“A lot of evangelizing is content, podcasting, webinars, speaking events, written stuff, like a lot of what you do is evangelizing through content and through different distribution channels, and when somebody's making a buying decision, on average they're going to consume 13 pieces of content when they're making that buying decision. So do you want to be a part of that conversation? If you aren't evangelizing, or if you've decided maybe ‘we don't need an evangelist anymore’, well, then you're probably not going to be part of that conversation.”

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