#589 S2 Episode 458 - STONE COLD: Personalizing A Cold Call While Staying True To Its Goal

IT’S SUPPOSED TO BE QUICK AND EASY

Cold calls are one of the shortest conversations you can ever make when selling. In just 2 minutes or less of talk time, there’s not much you can do about it. What if you are trying to personalize that call? Collin discusses the small things that you can change to personalize a cold call, and also explains the true goal of it. Find out more in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: THINGS YOU CAN CHANGE TO PERSONALIZE A COLD CALL

“There's not a lot that you can change on a cold call to personalize to the personality, but there's a few things that you can do, you can change your tone, you can change your speed, you can change a little bit of what you say like the context, you can change a bit as well.”

COLLIN: THE REAL GOAL OF A COLD CALL

“The goal of a cold call is to get into a conversation, to get into a high-quality business conversation, to learn something new, and maybe, maybe it makes sense for us to talk again, just maybe.”

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