55. John Mackey: The Win Win Win Method - An Ethical Framework to Succeed in Business and Life

Ep 55. Today’s guest is John Mackey, co-founder of Whole Foods Market and a pioneer of conscious capitalism. In this powerful conversation, John shares the personal stories and hard-earned wisdom behind his newest framework, Win Win Win, and what it truly means to lead with love.

From the start, John opens the door to a deeper kind of dialogue. He shares the psychedelic awakening at age 22 that cracked open his worldview and put him on a lifelong journey to integrate business, spirituality, and service. That experience sparked a series of realizations that shaped not only how he built Whole Foods, but how he now lives his life.

At the heart of our conversation is the big idea he recently brought to the TED stage: Win Win Win. It’s a simple but transformative concept. In every interaction, how can we create something that’s good for ourselves, good for the other person, and good for the larger whole? John believes this is the path to lasting impact, and he offers the tools to make it real.

Together, we walk through the three core shifts that make Win Win Win possible. First, a shift of mind: letting go of judgment and stepping into curiosity. Then a shift of heart: opening to empathy, listening more deeply, and showing up with compassion. And finally, a shift into creativity: expanding what we believe is possible and asking again and again, what’s the most beautiful outcome we can create here?

John doesn’t just speak in ideas. He lives this work. Throughout the conversation, he brings real-life stories, surprising metaphors, and clear practices that anyone can apply. From how to navigate conflict with openness to how to lead from the heart in business negotiations, his insights are both practical and profound.

We also talk about the deeper drivers behind human behavior. Why do so many leaders chase money, fame, and power when what they really want is love? What happens when we stop trying to win at all costs and start creating environments where everyone gets to flourish? John makes the case for a new kind of leadership that begins with listening and ends in connection.

This episode is a masterclass in emotional intelligence and applied philosophy. Whether you’re a founder, a team leader, or someone just trying to build a more meaningful life, John’s message will meet you where you are. His presence is calm and clear. His vision is big and human. And his challenge to all of us is simple: practice love, every day, with everyone. No exceptions.