#544 S2 Episode 413 - LONG AND STRONG: Why Cold Emails Should Be Longer

DO YOU KEEP IT SHORT AND SIMPLE? OR DO YOU WANT IT LONG AND STRONG?

There’s a lot of noise going on about keeping your cold emails short, but does it really have to be short for all prospects? In this episode, Collin explains why your cold emails should be longer. As there are different buyer personas, the length of your email should also align with it. Tune in and find out when you should be writing longer emails in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

COLLIN: ALIGN YOUR EMAIL TO WHO YOU SEND IT TO

“Emails should be written in the way that is going to be best suited for the person that you are sending it to.”

COLLIN: SOME PEOPLE WANT DETAILS, INDULGE THEM

“There are certain people that want more detail and want your emails to be written properly and not so casually. So a lot of people get fancy with email, and they write very casual language and they make them super short, which is effective for a lot of people. But when you're sending it to the type of person that has a personality that wants things to be very formal, very detailed. That is when a longer email is merited.”

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