516: Building an Offline Agency to Multi 6-Figures

This week’s guest took a pain point she was experiencing - finding a nanny for her 3-month-old - and turned it into a multi 6-figure full-time business with 500 nannies across 5 states. Kristy Bickmeyer started TwinkleToesNanny.com back in 2011 in response to not being able to find a nanny herself. At least not without going through the “traditional” agency model of paying $1,500-3,000 upfront and with few guarantees it will work out long-term. Kristy decided to start her own agency without the upfront fees, and with a more streamlined approach and robust guarantees for parents - and it’s snowballed from there. I love this strategy of taking a fragmented, localized industry and adding a layer of branding and professionalism to it. This is what 1-800-Got-Junk did in junk removal, and is what Belay Solutions has done in the executive assistant space. Tune in to The Side Hustle Show interview to hear: how Kristy found her first customers how she’s scaled into a full-time business with locations in multiple states the mistakes and challenges she faced along the way Full Show Notes: Building an Offline Agency to Multiple 6 Figures Download Your Free Bonus: 101 Service Business Ideas New to Show? Get Your Personalized Money-Making Playlist