5. Strategic Storytelling in Business: Lessons from the Stage

Welcome to the B Student Podcast with your host, Betsy Gardner—CEO, public speaker, business consultant, and executive coach. In this special launch party episode, recorded live at the Winter Park Chamber of Commerce, Betsy sits down with Addison Cursey, Chief Marketing Officer and a powerhouse behind the Chamber’s voice and impact.

Three years ago, Addison joined the team fresh out of MBA school. What followed was a dynamic collaboration grounded in creativity, courage, and communication. In this candid conversation, Betsy and Addison explore the "B side" of their professional journeys—what drives them beyond the resume and how their backgrounds in performance and storytelling have shaped the way they lead, show up, and communicate with purpose.

Highlights include:
- Why being a B student might be your greatest superpower
- How Addison’s theater degree helps her thrive in the boardroom
- The power of “no” and knowing when to take the right risks
- Dressing the part and the psychology of costuming in leadership
- Dolly Parton, Taylor Swift, and what business leaders can learn from great storytellers
- Creating red-button moments and showing up with confidence

Whether you’re a creative thinker, a curious professional, or someone who’s tired of chasing A’s, this episode is full of inspiring insights and practical takeaways to help you be present, be brave, and be impactful—right where you are.

Subscribe, rate, and share the B Student Podcast—because the B side of your story might just be the best part.