5 Reasons Real Estate Agents Fail

As Adam has talked about before on the podcast, failure is often the key to understanding success in business. During this episode, he outlines the 5 reasons real estate agents (and people in business in general) fail:

1. No System – You likely have a plan or vision for what you want to do, but if you don’t have a system in place, you will not accomplish anything. Think about: What? How? How much? How will I measure?
2. No Accountability – You must be accountable to yourself first. Many people think that if they have a coach, they have accountability. But a coach is only capable of increasing your performance based on the accountability you have set up for yourself and communicated to them. If you are not getting better every day, you are getting worse.
3. Just Watching – If you are not trying to master something by executing habits over time, you are just sitting on the sidelines. Adam has seen this play out many times with people using social media as a business tool, and he provides specific examples of what works and what doesn’t.
4. No Follow-Up – The majority of business comes from repeated customers and referrals, so connect with your customers person-to-person and maintain a relationship with them beyond the initial “transaction.”
5. No Value – People fail in business because they don’t help people with their known or unknown challenges. Meeting customers where they are and anticipating their needs or problems is essential to success.

Links:

“Atomic Habits” by James Clear - https://www.amazon.com/Atomic-Habits-Proven-Build-Break/dp/0735211299 

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