
5. Carbon Measurement, Compensation and Scope3 - with Harvin Gupta
About this episode
This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels
This episode is brought to you as always by The Digital Distillery.
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
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