5-5-26 - 9am - Substack, May 5th and Comey

In this episode, we're diving into the history behind Cinco de Mayo, but it's not what you think. We're not talking about a Mexican holiday, but rather how it became an American phenomenon. From its origins as a single battle in the Mexican-American war to its transformation into a major drinking day in the US, we're exploring the fascinating story behind this cultural celebration. We'll also be discussing the marketing genius behind its commercialization and how it's become a spectacle in cities across America.

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