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8月27日下午，2018上海旅游节——“e游上海旅游节”启动仪式在上海世博会博物馆召开。活动由上海市旅游局联合新华网、京东商城举办。本次活动也标志着上海旅游节全面打造在线旅游阵地，利用网络信息技术为旅游节庆活动增加宣传点和覆盖面的全新试点。
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