465. Content Editing Is Where You Build the Listener Experience

Content editing is the skill we don’t see … but we’ve all felt. If you’ve ever finished an episode and thought, “It’s fine… but it’s not hitting,” this conversation is for you. Last week, we briefly touched on the practice of content editing, and Vicky wrote in with a question that opened a much bigger door: What’s the difference between production editing and content editing? We talk through our interpretations of content editing and why it goes way beyond removing “ums” and tightening pauses. We also dig into how the role changes depending on your situation.  Regardless if you edit your own show, hire an editor, or manage a team, how hands-on you should be to protect the message without smothering the process. Ultimately, editing isn’t just cleaning audio… It's helping you tell your story.

Episode Highlights: 

[03:12] Mailbag question: content editing vs. production editing

[07:49] Defining content editing

[17:23] Where content editing ends and production begins

[22:22] Who should handle content editing decisions

[25:57] Editor versus producer roles

[28:44] Creative editors and shaping story

[31:51] Starting with workflow before tools

[39:45] Multi-pass editing for long-form episodes

[42:50] Narrative editing begins in pre-production

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Friday’s Episode: 

https://www.podpage.com/network/themediacasters/show/the-podcasting-morning-chat/463-lessons-learned-from-the-scrubs-rewatch-podcast/

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