451. Most Podcasts Don’t Fail, Their Schedule Does

Many podcasters hit a moment where they start asking themselves, Should I be publishing more often? Today’s episode kicks off with a mailbag question from co-host Jonathan Howard that opens up an honest conversation about episode release frequency and the pressure to do more. From there, we dig into why more episodes do not automatically lead to more growth and how increasing your cadence without intention can quietly lead to burnout. The panel shares guiding principles around consistency, listener trust, sustainability, systems, and personal capacity without pushing a one-size-fits-all answer. Instead, we focus on helping you think clearly about what makes sense for your show. Regardless of whether you are new to podcasting or an experienced host feeling the weight of doing more, this episode offers reassurance and perspective so you can make smarter decisions about your release schedule and actually stick with them.

Episode Highlights: 

[04:35] Breaking news on Alex Sanfilippo’s Facebook ban

[06:40] Discussion on platform ownership and control

[17:17] Mailbag Q&A on show release frequency

[26:38] Sid’s experience with weekly publishing

[35:22] Examining systems and sustainability

[38:19] Annual peaks and valleys in podcast listenership

[44:04] Planning content around audience emotions

Links & Resources: 

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Alex Sanfilippo’s Facebook Account Banned by Meta: 

https://www.linkedin.com/feed/update/urn:li:activity:7426653266471469056

Podcasting Peaks and Valleys Question: 

www.reddit.com/r/podcasting/comments/1r06ukg/what_are_the_annual_peaks_and_valleys_for_podcast

Join The Empowered Podcasting Facebook Group:

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Application To Submit Your Show For Evaluation: 

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Upcoming Evaluation Movies in a Nutshell: 

https://pod.link/1156902852/episode/ZjNkYzI4NDUtZDExMi00NTZkLThkZTQtNGFhZTY5NGRlM2Yz?view=apps&sort=popularity

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