45. How CRM Systems are Supporting the Modern Day Contractor with Nick Peret

Managing your previous, current and future customers can be overwhelming for any business. Especially in the construction business when there are a million other things that require your attention immediately. Fortunately, there is a type of software out there that can manage and automate the process of staying connected with your customers - a customer relationship management (CRM) platform. Having a CRM is fundamental to any modern contractor. Today's guest is an expert on CRM systems and the ins and outs of how a CRM can change your business. 

Nick Peret is the Founder and CEO of Summa Media - a marketing and technology company that specializes in helping roofers grow their businesses with technology. Nick shares his knowledge of how to get on top of managing your business, leads and clients. He also explains how a CRM system greatly increases your business's ability to manage communications, convert leads into clients and ensure that important connections aren't lost.