44: Attempting to Control the Uncontrollable in Business with Alison Gerlach

Alison Gerlach is a seasoned, strategic management consultant, serial entrepreneur, investor, business executive, and lecturer with expertise in, and a passion for, building businesses. Ms. Gerlach has done extensive research in optimizing the business start-­up process and has founded and built businesses in industries that include consumer packaged goods, media, technology, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant with Booz, Allen & Hamilton working with Fortune 100 media and consumer companies.

Today, Ms. Gerlach continues to build and invest in companies in a variety of stages and industries. As a strategic management consultant, she continues to advise select companies, as well as work with multibillion-­‐dollar asset management and alternative investment funds on their investment allocation strategies.