#437 S2 Episode 306 - PROBE WITH CAUTION: Asking The Right Questions Is The Key

IT IS ANNOYING TO BE ASKED OBVIOUS QUESTIONS OR QUERIES THAT LEAD TO NOWHERE.

A lot of sellers know about the need for probing questions when doing discovery, but only a few truly understand what it is for and what questions to ask. Collin shares his thoughts on this in the latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

• Win by asking the right questions
• Your questions should not be obvious
• Your questions must be aligned with your direction

“I think a lot of sellers are kind of used to hearing like,  ‘Oh, you need to, listen more than you speak and you need to ask better questions, deals are won in discovery, and like they've heard all of these things’ , but very few of them have actually, like really grasped it.”- Collin: A lot of people say it, but don’t really grasp it

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