#4. How to keep your Content Marketing strategy competitive with Joe Pulizzi
About this episode
Joe Pulizzi is an entrepreneur, speaker, author, and podcaster. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands.
Joe’s third book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine.
Join him and Vitor Peçanha while they discuss:
- The creation of the Content Marketing Institute;
- How the concept of content marketing changed over the years;
- The book "Epic Content Marketing";
- And much more!
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