4: Ethics & Copywriting — aka "The Marketing Ick" (with Cleoniki Kesidis)

The marketing ick — we all suffer from it from time to time (yes, even a couple of well seasoned copywriters). For Nicole, the ick caused her to actually quit copywriting for a few years. She likes to think she came back better for it, but the truth is that ethical marketing requires constant check-ins.

That's part of what fellow copywriter Cleoniki Kesidis and Nicole get into on this episode.

Tune in to learn…

• Why we feel so icky about marketing (and how you can do it anyway).
• A very (very) brief historical overview of marketing as we know it today (and why the mad men of all mad men might have been right about a few things?)
• Some marketing practices you should 100% avoid if you want long-term growth.
• Cleo’s #1 practical tip for ethical copywriting.

Resources & Links:

• Learn more about Cleo (and sign up for her upcoming workshop!) at https://cekcopywriting.com/write-your-heart-out-workshop/
• We also talked about our mutual admiration for Simone Seol
• And a copywriting course that we took together (where we met!), the Comprehensive Copywriting Academy
• All music is by Jack Pierce
• Connect with the podcast team (i.e., Nicole!) at [email protected]
• Sign up for weekly marketing prompts that don’t feel gross here.