391 – Everything About Subscription Programs with Brandon Amoroso of Electriq

One of the things I love about when the season begins to change is you always know what to expect and how to prepare for what's coming next. But what if you could be more predictable with your business, too? Especially when it comes to sales. Imagine your projections being targeted plans instead of hopeful guesses. Sounds good, right? Well, getting you to this point is exactly what we’re talking about today. Specifically, how to set up subscription programs to build in repeat business. So that rather than being left up to chance if a customer will buy again, you can be in control with sales that are more predictable (and can multiply). Brandon is the founder and CEO of Electriq, a company that scales brands with profitable e-commerce models built from innovative proprietary methods. And today, we talk all about subscription models. Brandon will share with us his experience with the difference between subscription and non-subscription brands, how to get people to join and what companies often get wrong with loyalty programs. Brandon is the perfect person to hear from for this topic because he focuses on strategies that increase customer lifetime value by creating best-in-class consumer experiences which can be naturally built into the subscription model.

Build In Repeat Sales With Subscription Programs

Tune into this conversation packed with actionable tips to discover:

• How to funnel customers into a subscription program where people make repeat purchases.
• What NOT to do when it comes to subscriptions.
• The key to re-engaging with customers after their first purchase.
• Keeping customers engaged with their subscriptions to develop higher lifetime values.
• Ideas to provide value for subscribers beyond just money off on the order.
• How to make sure the right people get the right communications (i.e., you don’t want one-time customers to receive emails or texts for those in subscription and vice versa).
• And tons more!

Listen to this value-packed episode now to learn how to build in repeat business through subscription programs for your business!

Brandon's Contact Links

Website |  Instagram | LinkedIn

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