388 – Tech for Digital Retail: eCommerce and Social Commerce with Christine Russo

Let's talk about technology as it applies to retail. Now, that might lead you to think brick and mortar. But while that’s true, this conversation spins around to digital retail, as well. Because here's the truth. In today’s world? Selling both online and in person brings the most strength to your handmade business. So, tune into this conversation to hear all about tech for eCommerce and discover many resources, best practices, and ideas to enhance your sales. Christine and the Retail Creative and Consulting Agency sit at the intersection of information and innovation, serving the industry of retailers and retail technology. She runs Connected Retail and produces short-form videos about the technology used in the retail industry. Her Founder’s Interviews have become well known for authentic reporting and information and are growing into a global go-to resource. Christine helps retailers solve major pain points, understand and use new technical solutions, and digitize their brick-and-mortar locations.

Talking Tech for eCommerce

Listen to this casual back-and-forth conversation to learn:

• What to focus on to ensure the right results in your business
• Why technology is actually easier for small businesses than big ones
• How to find solutions for the tech-related things you're terrible at or mistakes you've made in the past
• Other ways to promote your products beyond just your website
• Why authenticity in your social media lives is so important
• The importance of having confidence in your ability to engage with people about your product
• And lots more!

Tune in now to discover how tech for eCommerce can be easy and make running your business easier!

Resources Mentioned

• Free Gift Biz Unwrapped Podcast Topic Directory
• Conduct Your Own Virtual Sales Show - GBU Ep 268
• Here's Your Entrance into Wholesale - GBU Ep 387
• Stockabl
• Shopify
• Faire
• Comment Sold
• OmniSend
• MailChimp

Christine's Contact Links

Website | Instagram | LinkedIn

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