36. Supernatural Sprinkles & Food Colors: Plant-Based Ingredients

Carmel Hagen is the founder and CEO of Supernatural, a NYC-based company that makes non-toxic ingredients for home and professional chefs, including plant-based food colors, soy-free sprinkles and more. Supernatural is reinventing the "decorative baking" category, where over 99% of products are still without natural alternatives by pushing the boundaries of plant-based colors, replacing outdated ingredients like corn syrup and common allergens, and focusing on both performance and purity, Supernatural is leading the parade for the next generation of clean and conscious kitchen creativity.

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