#353 S2 Episode 222 - NOPE, NOT TODAY: Jonathon Kendall On Filtering Potentials Clients And Ethical Marketing

NOT ALL POTENTIAL CLIENTS ARE GOOD. They have potential, but some of them are gonna be a pain in the ass.

This is why Jonathon Kendall filters his clients. If he can tell that the client is going to be problematic in time, he refuses them. Join him and Collin in another lap of the Jonathon Marathon, only here in Sales Transformation!

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HIGHLIGHTS

• The beauty of constantly innovating
• Ethics and filtering potential clients
• The full cycle karma of marketing

QUOTES

Jonathon on current market dynamics: “The market is brutal, the market wants faster and better and cheaper, and there are a lot of people that are conspiring to give everyone in every industry faster and better and cheaper, and so you're competing with that.”

Jonathon filters his potential clients: “I don't care that you can pay me the fee, it's not. I already know that six months is going to be brutal. Just based on the questions that you're asking or the mindset that you have, or I can just tell.”

What Jonathon believes is the best marketing: “You're gonna get what you put out there, and I believe fundamentally that the best marketing is a world-class product.”

Connect with Jonathon and learn more about what he’s been working on!

• About Jonathon
• About Virtual Worker Now
• Virtual Worker Now Website
• About LeadNurture
• LeadNurture Website

Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to:

• About Collin
• About Salescast
• Salescast Community
• Sales Transformation

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