349 What Do I Put on My Farm's Website Homepage?!

Resources  Mentioned In This Episode:

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Ep 19 – The Copywriting Sales Formula: PASTOR - Learn more about how this acronym can help you put your website home page "stacks" in the right order.

Ep 9 – The Anatomy of a Great Lead Magnet- Not sure what a lead magnet it? This deep dive training will reveal it all.

Ep 39 – Formula for a Perfect Tagline - use this episode to find your home page's header tagline

Download my Free PDF: The 10 Most Common Website Mistakes -- use it to audit your own website as you review this project!
https://mydigitalfarmer.com/websitemistakes

👉 Website Home Page Makeover - Inside Farm Marketing School, which is my monthly paid membership for farmers trying to build their marketing machine, we have a step-by-step project called the Website Makeover Challenge.

It walks you through rebuilding your homepage using this exact framework, including:

• Section-by-section guidance

• Copy prompts

• Layout examples

• A downloadable PDF of strong sample websites (not just farms) so you can study headlines, CTAs, and testimonial intros without starting from scratch

You can also bring your website to our monthly coaching calls and get live feedback and improvement ideas. Learn more here:
👉 https://mydigitalfarmer.com/fms

Thank You to Our Podcast Sponsors:

Local Line:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Citizen Salmon Alaska

Citizen Salmon Alaska is my go-to seafood partner for CSA farms. This is my fifth season working with them, and I keep coming back for a simple reason: it works. They offer wild sockeye salmon, halibut, black cod, shrimp, and smoked seafood — all sourced directly from independent fishermen out of Homer, Alaska. What makes this partnership such a win for farms is the model: I promote Citizen Salmon to my customers, they order directly from Citizen Salmon's website using a farm-specific code, Citizen Salmon ships frozen fish straight to them, and I earn a commission — without handling inventory, packing, or delivery. It's an aligned, ethical way to expand your product suite and serve your customers well. If you're curious about adding seafood to your CSA without adding work, learn more and reach out to Aaron at citizensalmonalaska.com.

Farm Marketing School:

Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you'll get:
✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
✅ Templates & swipe files to save you hours of work
✅ Live coaching calls every month for strategy & support

Inside, you'll get access to bite-sized marketing projects like:

📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions

No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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