356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms

What actually happens inside a Farm Marketing School coaching call?

In this episode, you're getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from Jones Brothers Farms, serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef.

In this conversation, we dig into social media strategy, what's actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the "face" of your brand… even when that feels a little uncomfortable.

What You'll Walk Away With:

• A clearer understanding of what social media is actually supposed to do for your farm
• A fresh perspective on video content and its purpose
• Insight into how strong brands are built
• A glimpse into the kind of feedback and coaching that can unlock your next level

If you've ever wondered:

• "Am I doing this right?"
• "Why isn't my content growing my audience?"
• "What should I actually be focusing on next?"

…you'll be inspired by this episode!

Listen here.

Resources:

After three months inside Farm Marketing School, members can book calls just like this one. It's one thing to learn the material. It's another thing to have someone look at your business and help you see what you can't. If you've ever wished for that kind of clarity and direction… join my community of go-getter farm marketers here: 👉 www.mydigitalfarmer.com/fms

What email provider do I use for my email promotions? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

Thank You to Our Podcast Sponsors:

Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School is my step-by-step membership program for direct-to-consumer farmers who are ready to treat marketing like a system, not a guessing game. Inside, you'll get plug-and-play projects, templates, monthly coaching, and a repeatable framework to help you grow your email list, run stronger promotions, and increase sales (whether you're a vegetable, meat, CSA, flower, dairy, microgreen, or value-added farm). Your investment is only $69/month. Over 15 marketing projects to choose from.

👉 Learn more and enroll at: www.mydigitalfarmer.com/fms

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