What if it could stay small, seasonal, creative — and still feel deeply worth it?
In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who's built a beautiful business around it.
This episode is a quietly powerful case study.
Claire and I talk about:
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Running a farm while not being a full-time farmer
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Letting creativity lead your product development
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Using one strong "gateway product" to anchor your marketing
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Why slow food, intentional processes, and values-based pricing actually work
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And how storytelling — not hustle — fuels her business growth
If you've ever wondered whether there's another way to farm besides "bigger, faster, more," this conversation will feel like a deep exhale.
Meet Our Guest: Claire Troemner
Today's guest is Claire Troemner, who owns and operates Troemner Farm with her husband Matthew in Atlantic Mine, Michigan.
Claire is a lifelong plant lover and cook who grows diversified vegetables, keeps a small flock of laying hens, and creates artisan value-added foods like sourdough bread, broths, jams, syrups, and Mediterranean harissa — all deeply influenced by her Sicilian roots.
She also runs an interview series called The Dish, where she highlights local farmers, foodies, and chefs across Michigan's Upper Peninsula.
Follow & Connect with Claire
Resources Mentioned In This Episode:
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Thank you to our Podcast Sponsors!
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Marketing doesn't have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
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